The Volokh Conspiracy

Mostly law professors | Sometimes contrarian | Often libertarian | Always independent

Volokh Conspiracy

Life Imitates Seinfeld (Sort Of): The "Assman" License Plate Controversy


From CBC News:

It's his name, he's proud of it, and he wants it on his Saskatchewan licence plate.

But Dave Assman of Melville, Sask., says SGI [Saskatchewan driver's licensing and vehicle registration agency] has rejected his request to allow him to use "Assman" on a personalized plate, calling it an "unacceptable slogan." …

SGI spokesperson Tyler McMurchy said SGI does have guidelines for slogans, and pointed to its website, which says SGI won't approve licence plates the general public may find "offensive, suggestive or not in good taste."

"Even if a word is someone's name and pronounced differently than the offensive version, that's not something that would be apparent to other motorists who will see the plate," he said in an email….

Thanks to David Sokasits for the pointer.