Millennials

Why the GOP Sucks at Courting Millennials: 'The Selfie Vote' Author Kristen Soltis Anderson

The Republican pollster talks to Nick Gillespie about how to win the hearts and minds of a generation that has yet to realize its own political power.

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"I asked young voters across the country, 'What words come to mind when you think of the Republican Party?' and it was words like close-minded, racist, intolerant, old-fashioned, stuck in the 1950s," says Republican pollster Kristen Soltis Anderson, who is the author of the new book The Selfie Vote: Where Millenials are Leading America (And How Republicans Can Keep Up). She adds, "I don't know if Republicans have done enough, recently, to combat this image."

In a conversation with Reason TV's Nick Gillespie, Soltis Anderson talks about the coming political impact of the millennial generation, who outnumber the baby boomers but don't yet vote in their numbers; their unprecedented ethnically diverse demographics; why they eschew "traditional" touchstones of adulthood such as home ownership in favor of entrepreneurial ventures; and how President Obama has left his rivals in the dust when it comes to actively engaging the younger generation on social media.

About 12.55 minutes.

Produced by Anthony L. Fisher. Camera by Meredith Bragg.

Music: "3 Days Until Ressurection feat SkyRider" by S.J. Mellia (http://soundcloud.com/sj-mell)  

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