Speaking at the Values Voter Summit on September 25, 2015, Donald Trump launched a counteroffensive on The War on Christmas:
"The word Christmas. I love Christmas. You go to stores now and you don't see the word Christmas. It says 'Happy Holidays' all over. I say, 'Where's Christmas?' I tell my wife, 'Don't go to those stores.'
"I want to see Christmas. No, I want to see Christmas…. Other people can have their holidays, but Christmas is Christmas. I want to see Merry Christmas. Remember the expression 'Merry Christmas'? You don't see it anymore. You're gonna see it if I get elected, I can tell you right now."
Despite his insistence that he wants to see Merry Christmas widely used and that he tells his wife not to patronize businesses that substitute phrases such as Happy Holidays, Trump and his own establishments routinely opt for just such secular wording.
Nonetheless, the religious conservatives attending the Values Voter Summit received Trump's campaign promise warmly. They also applauded his statement that
"This is going to be an election based on competence.We need—now—competence."
About 50 seconds. Produced by Todd Krainin, with help from Nick Gillespie and Meredith Bragg.
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