How would Donald Trump rate as a consumer product?
A. Barton Hinkle writes:
Consumers have always been deeply divided about the Trump: They either love it or they hate it. And it's not hard to understand why: In a market saturated with so many models that look, sound, and drive alike, the Trump sticks out like a Volkswagen Thing on a lot full of Kia Sedonas.
From the outside, the 2018 Trump lacks appeal: It comes in standard blue and red, with orange highlights and short fingers. The necktie is oddly long, the rear seat broad and spongy — yet the blond headliner comes across as over-designed. For the amount of money that went into it, the lack of refinement and grace notes is a surprise. Despite all that, the Trump has enough rough charisma to whip one crowd we saw recently into a fever.