Free Minds & Free Markets

A Consumer Report on Donald Trump: New at Reason

Darren Birgenheier/flickrDarren Birgenheier/flickrHow would Donald Trump rate as a consumer product?

A. Barton Hinkle writes:

Consumers have always been deeply divided about the Trump: They either love it or they hate it. And it's not hard to understand why: In a market saturated with so many models that look, sound, and drive alike, the Trump sticks out like a Volkswagen Thing on a lot full of Kia Sedonas.


From the outside, the 2018 Trump lacks appeal: It comes in standard blue and red, with orange highlights and short fingers. The necktie is oddly long, the rear seat broad and spongy — yet the blond headliner comes across as over-designed. For the amount of money that went into it, the lack of refinement and grace notes is a surprise. Despite all that, the Trump has enough rough charisma to whip one crowd we saw recently into a fever.


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