Reason.com

Free Minds & Free Markets

Website Mocks Clickbait; You Won't Believe What Happens Next!

The OnionDsvid Shankbone / Wikimedia CommonsClickHole, a new site from the makers of The Onion, satirizes the style and content of meme-recycling machines such as Upworthy, which pair politically correct outrage with puppy pictures to glean unholy amounts of traffic.

The parody site features vapid, click-baity headlines like "This Stick of Butter Is Left Out at Room Temperature; You Won't Believe What Happens Next." Spoiler: A single, three-hour shot later, it's finally melted.

In classic Onion style, ClickHole courts controversy, with "7 Classic '90s Toys That Weren't Fun Anymore After 9/11" and other listicles with a political charge. Brilliantly self-aware, it even has a click counter at the bottom of the page, so you can gauge just how often you've wasted time perusing fake viral content. ClickHole's weakness, like The Onion's, is that its headlines are often its punchlines, giving limited impetus to read the articles themselves.

Photo Credit: David Shankbone / Wikimedia Commons

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

GET REASON MAGAZINE

Get Reason's print or digital edition before it’s posted online