NCAA Sues Video Game Company over College Athletes' Likenesses

Fight over use of their images in EA games continues on

The NCAA sued Electronic Arts, claiming the video game-maker refuses to indemnify the NCAA for legal claims on the use of college athletes' personae, and does not have enough insurance to do so.

College athletes filed dozens of lawsuits against the NCAA and EA for use of their names and personae in video games without permission or compensation. Electronic arts settled a consolidated lawsuit for $40 million in September. The NCAA was not part of that settlement.

"EA intends to pursue a settlement bar order that would purport to extinguish EA's pre-existing contractual indemnification obligations to the NCAA," the NCAA says in its 38-page complaint in Fulton County State Court.