New Los Angeles Mayor Sworn In

Eric Garcetti takes the reins

Eric Garcetti addressed Los Angeles during his ceremonial swearing-in Sunday evening as the city's 42nd mayor, focusing the bulk of his speech on a campaign promise to make Los Angeles more business friendly.

He said that as mayor, he will also be "L.A.'s salesman-in-chief."

"We have to start with the most basic task of all, though: Hanging a bright neon sign on our city that says Los Angeles is open for business," he said. "We need to market L.A. aggressively and creatively as the gateway to the Pacific Rim."