Target Audience for Obamacare Doesn't Want What the Administration Is Selling

Healthy youngsters and live-for-the-day types just aren't interested

It turns out that the Democrats and the Obama administration apparently didn't bother to investigate who these uninsured people actually are before they forced through a $1.8 trillion plan to help them.

What they've learned since is that more than half of the 48 million who the government says are uninsured aren't interested in health insurance, which is why they don't bother to buy it in the first place.

The administration now admits that vast numbers of the uninsured will be unlikely to respond to ObamaCare's marketing pitches.

The biggest market segment identified by HHS, in fact, is what it describes as "healthy and young," who make up 48% of the uninsured population.

They have "a low motivation to enroll" because they are in "excellent to very good health" and so "take health for granted."

Plus, as the HHS has apparently just discovered, most of them say that cost is the main reason they don't have coverage.

Then there are the "passive and unengaged," which make up 15% of the uninsured and also have a "low motivation to enroll" because they "live for today." They also cite cost as a key factor.