Start-Up Launching Baby Planet Name Book

For science

When new planets are discovered beyond the solar system, they often get boring designations such as HD 85512b or Gliese 667Cc. A startup hoping to liven up these names has launched a project to create a Baby Planet Name Book full of more colorful suggestions.

The planet name project is the first official product from Uwingu, a new company that aims to raise money for space research, exploration and education.