Facebook Testing "Want" Button

An opt-in marketing tool? Or will it result in Facebook telling you what all your friends want you to buy them?

Facebook on Monday confirmed what's been speculated for months—that the social networking giant is actively trying out additions to its arsenal of business-friendly interactive tools for users, including a so-called "Want" button.

The company is currently engaging in a "small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement emailed to PCMag. Retailers involved in the program are Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, the company said.