White House Website Big on Style, Short on Substance
…while the five-month old Obama White House Web site has drawn rave reviews for its fresh design and innovation, several experts say it has not moved the White House toward being "the most open and transparent [administration] in history," as new media director Macon Phillips promised on day one.
Information is harder to find on the Obama Web site than it was on the site created and run by the Bush administration, according to Web site experts.
"It doesn't seem to be quite in line with the notion of the pillars of government 2.0 being openness and transparency. It seems just the opposite," said Mark Drapeau, a columnist for Federal Computer Week who writes frequently on the ways that new technologies can be used by the government…
"It's lots of PR and not a lot of data," said Jim Harper, director of information policy studies at the Cato Institute, who called the site "brochureware."
My favorite part:
One of the most noteworthy marks of the site has been its use as a distribution point, and showcase, for the thousands of exclusive photos taken by Mr. Obama's personal photographers. The main page of Mr. Obama's Web site revolves around a large window that rotates between four photos, which are often flattering portraits of the president.
The White House has also created a Flickr.com account on the privately run, commercial Web site, and has posted hundreds of photos of the president, often showing him behind the scenes of his official events or during his private moments.
"Once we got here and saw … what [chief White House photographer] Pete Souza and his team were producing it was a no-brainer to see how we could make that more accessible," Mr. Phillips said.
Good to know they're at least working hard to make flattering photographs of the president "more accessible" to the public. Who says Obama has dropped the ball on transparency?
