Civil Liberties

City of Toronto, Already Multi-Ethnic, Ups Its Game Via Photoshop

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Reader Paul points to the Boing Boing! post about how Toronto upped its multiculturality (?) for an offical publication. Seems you can't have Fun (the name of the mag) without just the right mix of skin colors.

"The policy doesn't say PhotoShop, the policy says 'show diversity' and that's of course what we try and do because we want all of our publications to reflect the community that we serve," explained Mr. Sack, who oversees city communications. "That's only fair. People should see themselves reflected in city services because it's everyone who uses them."

"When you're publishing something with the deadlines and you don't have the right photo, the objective is to communicate the service," Mr. Sack said.

"We're in one of the most diverse cities in the world. I hope that doesn't pose a problem for anybody. Capturing that diversity is not difficult. That's been our general experience."

More here.

In an age of municipal financial crises (in Canada as well as down here), let me sidestep the bizarro need and incompetent inability(!) to find a picture that "captures" (strange word!) Toronto's undeniable mosaic of different types of folks (including at least two sorts of white Canadians). Here's a question: Why do cities waste their money printing these sorts of guides?