Internet

Review: eBay Live Is QVC for the Modern Age

Sellers appear in TikTok-style livestreams to pitch their goods to chatrooms full of potential buyers.

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Screenshot showing listings on eBay Live | eBay Live
(eBay Live)

On eBay Live, livestreaming is for the entrepreneurial everyman. It is a no-frills, decentralized QVC for the modern age.

The interface is clunky, the sellers are unpolished, and the viewer numbers are low. The site is more like a digital garage sale than a Sotheby's auction, but it's just as thrilling to watch a bidder win a rare baseball card as to watch one win a Rothko.

Items for sale include Rolex watches, Funko Pop toys, commemorative coins, and Michael Kors backpacks, which sellers hawk to audiences of anywhere from 10 to 1,000 other souls. These online auctioneers set countdown clocks, sometimes as short as 10 seconds. Bids start as low as $1.

Tuning into a sub-100-viewer eBay Live auction is strangely intimate. Sellers, often in makeshift home sets or nondescript warehouse backrooms, fill the time between auctions with banter and often play music on their own speakers. Sellers also respond to the audience, affectionately referred to as "chat." … [Subscribe to continue reading]

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