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Sports

What Sports Fans Should Be Thankful for This Thanksgiving

Capitalism has blessed us with the ability to watch almost any game we want, whenever we want, and wherever we are.

Jason Russell | 11.25.2025 11:00 AM

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A side image of a turkey next to a football, viewed from above, with both in front of a blue background. | Illustration: Eddie Marshall | Midjourney
(Illustration: Eddie Marshall | Midjourney)

Hello and welcome to another edition of Free Agent! Don't forget to cook your turkey low and slow this Thursday—and if you get into trouble, there's always the Butterball hotline.

Happy Thanksgiving! I hope your weekend is full of as much football as is appropriate for your family. We've got a shorter newsletter today, but we'll start with several reasons sports fans should be thankful for this Thanksgiving, and close with a little Thanksgiving football history.

Don't miss sports coverage from Jason Russell and Reason.

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  • Tempting, but I'm still a hard no.

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    — Ben Jacobs (@Bencjacobs) November 23, 2025

Give Thanks

It's tough to admit, but as a sports fan I sometimes get a little overwhelmed by all the action I'm trying to keep up with. This weekend it was the NFL, college football, Formula 1, F1 Academy, Premier League soccer, and the National Women's Soccer League title game—with a little bit of college hockey, NHL, and the PGA Tour on the side. But whenever I get overwhelmed, I also feel thankful: I think back a few short years ago to the beginning of the pandemic, when all we had to watch for two months was classic replays, online racing simulators, documentaries, and marble races.

We've come a long way in the last five years, and have even more to watch now than we used to. Live sports are the absolute hottest commodity in TV, and major events are cultural cornerstones. More and more leagues are starting up, confident they can turn a profit off our attention (just look at the ability of the United Football League, TGL (TMRW Golf League), and Unrivaled women's basketball to make it past their first seasons).

Capitalism has blessed us with the ability to watch almost any game we want, whenever we want, and wherever we are. If you want to stream the second half of North Dakota against Hawaii in basketball at 1 a.m. while you ride the night bus to New York City, you can do that thanks to the ESPN app and a monthly subscription.

We even get to watch and play sports on holidays. Thanksgiving and football go hand in hand. Turkey trot 5Ks are on the rise. The NBA dominated Christmas until the NFL came along, while college football gets to dominate New Year's Day. And everyone in the family gathers around the TV after dinner on Christmas Eve to watch the Hawaii Bowl (OK, maybe that's just my brothers).

Even if we can't be thankful for the current state of our favorite teams, we can be thankful for the memories we've created because of them, the connections to family and friends that they've fostered, and the hope they give us that glory is always around the corner.

Let's Eat

Speaking of being thankful, everyone who likes watching football on Thanksgiving can express thanks to my Detroit Lions. "The Lions weren't the first team to play on Thanksgiving, and football on Thanksgiving didn't even start with professionals," I wrote in 2020 for the Washington Examiner. "But the Lions did bring Thanksgiving football to the masses."

It started in 1934, their first season in Detroit. Owner George Richards also owned a major radio station in Detroit. "Knowing the publicity potential of radio, Richards along with NBC Radio, set up a 94-station network to broadcast the Lions-Bears showdown," the Pro Football Hall of Fame says. It was a huge game too, with the Lions coming in at 10-1 and the Bears undefeated.

Unfortunately, like most of their Thanksgiving games, the Lions did not prevail. But a major tradition was born. (The Cowboys didn't join the feast until 1966, and they took a couple years off in the '70s.)

When the Lions were bad (year after year, after year after year, after year after year), there was a lot of moaning from football fans about the hapless, mismanaged Lions getting such a great time slot. But as CBS' Jim Nantz once told Sports Illustrated, "The ratings are probably going to be the same no matter what the matchup was in that window….The ratings will not plummet. It's just part of the Thanksgiving tradition." For example, as I noted in that Examiner piece, the 2019 game was one of the league's top-five most-viewed games that year, even though it had a bad Lions team playing a bad Bears team. Neither was a playoff hopeful.

What's surprising is that the NFL put the Packers in the Thanksgiving game this year against the Lions, along with the Chiefs against the Cowboys. They could have put the Lions or Cowboys up against awful teams, and for TV purposes it wouldn't have mattered because the game gets great ratings no matter who's playing.

For that time-honored tradition, you can thank the Lions.

Replay of the Week

As much as I would love to just post "North London is red" and leave it at that, you can all laugh at UCLA instead.

UCLA tried a blind pitch fake FG and it worked about as well as you'd expect pic.twitter.com/YhpQXRzHij

— CJ Fogler ???? (@cjzero) November 23, 2025

That's all for this week. Enjoy watching the real game of the weekend, Michigan State against Stanford in the NCAA Women's Soccer Tournament quarterfinals.

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

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NEXT: The Ukraine-Russia Deal That Wasn't

Jason Russell is managing editor at Reason and author of the Free Agent sports newsletter.

SportsCapitalismFootballDetroit
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  1. Don't look at me! ( Is the war over yet?)   2 months ago

    Stop wasting time watching millionaires play a kids game.

    1. Roberta   2 months ago

      Yeah! Watch kids play it instead. Better yet, help them by coaching or administrating.

    2. CE   2 months ago

      Sorry, I'll watch what I want to watch.

  2. Rev Arthur L kuckland (5-30-24 banana republic day)   2 months ago

    When it comes to sports, I am thankful for the alphabet people making the movie jawannaman a reality

  3. Bill Godshall   2 months ago

    Except that during the past several years, many/most major sports leagues/teams and cable providers now charge additional subscriptions and fees to watch many of their games (that used to be included in their increasingly expensive cable TV packages).

    1. MasterThief   2 months ago

      I don't have cable. I don't live in my team's tv market. Aside from when they play a Thursday night game aired on Amazon I'm usually shit out of luck for watching legitimately without a hodgepodge of expensive subscriptions. That leaves me in a position where I almost exclusively am pushed to the black market and pirated streams. The market in sports media, at least for the NFL, is not efficiently or effectively serving fans.

  4. Wizzle Bizzle   2 months ago

    Live sports aren't just the hottest commodity in TV. They're the only one. And all you are really talking about is football. Bad NFL games outdraw series finales of prestige programs about 100 to 1.

    NFL games are America's last shared cultural experience. Soccer games are the only global one. Even the Olympics have become an on-demand buffet option.

  5. AT   2 months ago

    You're not even going to mention Dallas 38?

    https://x.com/Schultz_Report/status/1992752111256207517

    Never stop. Never give up. Never play with anything less than 150%. Push past your limits. Get up off the ground. Be relentless. Be a force of nature.

    I don't care if you don't like football. That man in that play is a role model for how ever single American should approach every single thing in life.

  6. KARl hungus   2 months ago

    Stop pretending you like football you papist coward.

    You choose to belong to a church that likes little boys. You’re a fucking pedo enabler. And America IS FUCKING PISSED.

    WE ARE GOING TO CUT YOUR GOD DAMN PEDO ENABLING PAPIST HEAD OFF!

    Another reminder: we have you outnumbered and we have you outgunned. We are going to cut your pedo enabling head off and kick it through the uprights.

    1. AT   2 months ago

      Hi KARen.

      Language.

      1. KARl hungus   2 months ago

        Quick query about Transubstantiation?

        Is Jesus still a cracker when you poop him out? Or is he your lord and savior when he comes out your asshole and falls in the toilet?

        Tl;dr is your lord and savior a turd?

        Language: fuck you papist cunt

        1. AT   2 months ago

          Uh oh, sounds like he wants to speak to the manager!

  7. Roberta   2 months ago

    I learned a decade ago that football didn't even start this Thanksgiving tradition; it was inherited from baseball.

    1. CE   2 months ago

      Huh? The baseball season used to end in October.

  8. BioBehavioral_View   2 months ago

    To Whom?

    Thankful to whom? To what? Family?

    Family, You Say? You talk about family? The hell with them!

    At least, it's the current sentiment among young adults. They're the product of a corrupt educational system dominated by ideologues from The Left. Indoctrinated not educated. Older folk?* More familially oriented.

    *("Folk" is plural. Did you know that bit of grammar? "Folks" is redundant and incorrect.)

    We Americans, as a demographic grouping — real Americans, a progressively endangered breed — are becoming a bunch of incompetent dummies. Ask employers who cannot find qualified employees. Ask Ford, for example.

    So, on this supposedly religious holiday of Thanksgiving, give thanks to — to whom? — to what? — ah, forget it! As the character on old-time radio — radio, the theater of the mind — Chester A. Riley used to say, "What a revoltin' development this is!"

    https://www.nationonfire.com/thanksgiving/ .

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