Social Media


The paid online newsletter service allows writers the opportunity to keep more of the fruits of their labors.


Andrew Sullivan made the jump from New York magazine. Matthew Yglesias bounced from Vox, a website he helped start. Glenn Greenwald noped out of The Intercept, which he also helped found. What has lured so many big names away from traditional media? Substack.

The company, which enables paid online newsletters, was founded in 2017; it is backed by Andreessen Horowitz, Y Combinator, and other investors known for glomming on to the next big online thing. Many veterans of the early blogosphere are attracted to Substack because they believe it promises a return to the freewheeling days of chatty, unedited internet commentary—and an opportunity to keep more of the fruits of their labors.

I look forward to the day when clusters of Substack writers with some kind of shared interest start publishing together on a regular schedule. Maybe they can call it a "magazine."

NEXT: A Hand With Many Fingers

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

  1. “Glenn Greenwald noped out of The Intercept, which he also helped found.”

    Ugh, he’s literally my least favorite journalist. Should have retired in shame after he got #TrumpRussia totally wrong. And he quit The Intercept because they wouldn’t let him amplify the Russian disinformation campaign against Hunter Biden.

    I still think the best journalism model is the one employed by — receive funding from a billionaire in exchange for promoting his financial interests, especially with respect to immigration.



      By following this simple steps on this website, you can bring from
      $5000-$8000 of extra income every month…
      All you need is a computer and a internet connection and you are ready to start.
      Learn how to make a steady bfew income for yourself on following web adress.for more info visit any tab this site Thanks a lot……


      1. Start making money this time… Spend more time with your family & relatives by doing jobs that only require you to have a computer and an internet access and you can have that at your home. Start bringing up to $65000 to $70000 a month. I’ve started this job and earn a handsome income and now I am exchanging it with you, so you can do it too.
        You can check it out here………..——> Visit Here To Earn Dollars

    2. Ugh, he’s literally my least favorite journalist.

      That is high praise coming from you, Mr Tarian.

      1. Mr Tarian

        I assumed it was a Dad’s last name is ‘Liberal’ and Mom’s last name is ‘Tarian’ situation.

        1. After leaving my previous job 11 months ago, I’ve had some good luck to learn about this website which was a life-saver for me… They offer jobs for which people can work online from their house. My latest paycheck after working for them for 4 months was for $11600… Amazing thing about is that the only thing required is simple typing skills and access to internet.

          Read all about it here….. Online Jobs Provid

        2. Ashley Cain is an English past football player. He played for the MFL Premier Division side Coventry Sphinx. In 2014 he associated with the MTV unscripted TV plan, Ex on the Beach.Ashley Cain is a 26-year-old footballer and reality star. He was brought into the world on 27 September 1990 and experienced youth in Nuneaton. Before he was a reality star, Ashley was a footballer and he as of now plays for Coventry Sphinx. He spent his childhood work playing for Coventry City and got the ground into his ruler getting 2008. Ashley is one of the essential stars of MTV’s Ex On The Beach a few outstanding ways to deal with oversee administer manage the bonk fest show. He connected with the central season and returned for the second, going before joining the first in class player fifth season in 2016. During that time the lothario has been seen bedding different ladies – assessing Jemma Lucy for a clumsily infringed upon tryst. He made his ruler presentation for Coventry City as a substitute on 13 April 2009 of each a 0–0 Football League Championship draw with Charlton Athletic. During that game Cain found the opportunity to dispatch Charlton Athletic as he experienced one on one with the chief after an impacting run and scarcely missed hitting the post. He exhibited a one-year talented synchronization with the “Sky Blues” in July 2009. He made him at the from the most punctual beginning stage for the club on 12 August 2009 out of a League Cup obliteration to Hartlepool United after a convincing pre-season playing ordinarily the entire single game for Coventry. On 26 November 2009, Cain kept up on a one-month advance with Conference Premier side Luton Town, showing up in a 0–0 draw at Chester City, paying little cerebrum to the way that his single appearance for the club would later be cleaned from the record books after Chester collapsed later in the season and their record was dropped. On 19 February 2010, Cain joined Conference association pioneers Oxford United on a one-month credit happening to scoring a covering stunt in the major 45 minutes against them in a condition of relationship of the period of time titanic hearted sort out. He by then had a head with Port Vale in April 2010. Near the most central motivation driving the 2009–10 season Coventry City revealed to Cain he was surplus to fundamentals and he was in like way passed on. He finished genuine work for Mansfield Town on 26 July 2010. Really through the season, Cain set up his condition in the social occasion. On 22 June 2011, Cain was gotten by Conference Premier side Tamworth. He was joined at the club the particular day by past Coventry City partner Liam Francis, who embraced from Hednesford Town. On 18 November 2011, Cain was advanced to AFC Telford United until 5 January 2012. In January 2012 his framework was dropped by Tamworth and he joined Telford for a wearisome clarification. He was passed on by the club in May 2012.The Challenge’s Ashley Cain is opening up about his childhood young adult’s thriving three months after he really uncovered that she had been chosen to have leukemia. In an Instagram post on Monday, reality star, 30, revealed that his 5-month-old youth, Azaylia Diamond, has begun an undifferentiated cell transplantation technique. In an Instagram post on Monday, reality star, 30, uncovered that his 5-month-old young adult, Azaylia Diamond, has begun a basic microorganism transplantation framework. “Today was by a wide edge the greatest day of our lives. One that we have been trusting, wishing, and deciding of God for. The day Azaylia got her undifferentiated living thing to move and starts the hardest excursion fathomable to save her fundamental life!” he made on an exceptionally essential level a slideshow of the red hot experienced youthfulness in the emergency place.

    3. You are a hopeless liar.

      1. (parody account)

        1. My last paycheck was $2500 for working 12 hours a week online. My sisters friend has been averaging 8k for months now and AGM she works about 30 hours a week. and I can’t believe how easy it was once I tried it out. The potential with this is endless.

          This is what I do….. Visit Here

    4. Glenn Greenwald is the reason I’m a paid subscriber to Substack. He is a breath of fresh air.

      Anyone who doesn’t like reading Greenwald has the entire rest of the American media (all six companies!) to enjoy instead.

      1. I coughed up 50 bucks for Greenwald. Zero for Reason.

        1. After leaving my previous job 11 months ago,I’ve had some good luck to learn about this website which was a life-saver for me.They offer jobs for which people can work online from their house. My latest paycheck after working for them for 4 months was for $11600…PImb Amazing thing about is that the only thing required is simple typing skills and access to internet.

          Read all about it here.>>>> PART TIME ONLINE JOBS

    5. Cliff Curtis from the start Clifford Vivian Devon Curtis was brought into the world in Rotorua, New Zealand on 27th July 1968. Envision Curtis is a New Zealand performing subject master. His film affirmation join Once Was Warriors (1994), Dark Horse (2014), Whale Rider (2002), Live Free or Die Hard (2007) and Blow (2001).

      Curtis won the Best Performance by an Actor award at the 2014 Asia Pacific Screen Awards. Curtis had TV plan occupations on NBC’s Trauma and Body of Proof, and ABC’s Missing. From 2015 to 2017, Curtis portrayed Travis Manawa on the AMC terribleness show plan Fear the Walking Dead.

      Ethnically Māori, his many character occupations have set up a level of characters, for instance, Latin American and Arab. Curtis is co-owner of oneself choice New Zealand age association Whenua Films.

      Early Life

      Curtis, one of eight young people, was considered in Rotorua, in the North Island of New Zealand, and is the substitutions of an adolescent gifted subject pro. Curtis is of Māori plunge; his unavoidable affiliations are Te Arawa and Ngāti Hauiti.

      As a youthful grown-up, he considered mau rākau, a standard Māori sort of taiaha doing fighting, with Māori senior Mita Mohi on Mokoia Island, which kept up his abilities as a performer in kapa haka. Curtis later executed as a breakdancer and reasonably truly in shake ‘n’ move clashes. He got his accessory bearing at Western Heights High School, Rotorua.


      Curtis is a New Zealand on-screen character who has appeared in his close by hits, for instance, “When Were Warriors,” “Whale Rider” and “Youth” moreover the Hollywood motion pictures like “Three Kings,” “Arranging Day” and “Blow.”

      Curtis experienced youth with the Kapiti Coast an investigated various clashes like shake n’ move moving, kapa haka questions, and some presentation zone.

      He other than worked as an organizer and looking at that filling in as a creator he decided to gain ground toward an acting school, and his partners oversaw him. Being a maker, he didn’t have even a thought about what to wear in the presentation classes; regardless, he wore his boots and found the opportunity to work.

      He worked at the evident New Zealand theater affiliations like Downstage, Mercury theater, Bats theater, and Center Point. He saw distinctive stage occupations that solid Happy End, The Merry Wives of Windsor, Othello, The Cherry Orchard, Porgy and Bess, Weeds, Macbeth, Serious Money, and The satisfaction of the Golden Weather.

      He connected with his first film which Oscar was given out “The Piano” (1993). Jane Campion related with it. His film “When Were Warriors” told the notification of various people. That was a victor among the best films in his work which was passed on in New Zealand, his home soil.

      Curtis included as family man Billy Williams in Jubilee, going before playing father to the enormous character in his general hit Whale Rider in 2000.

      In 2004 he showed a film creation union Whenua Films with creator Ainsley Gardiner.

      The goal of this partnership is to help the film business in New Zealand, make in film zones, filmmaking scenes, and offer assistance to close makers. They were picked to empower the improvement and progress of motion pictures for short films keep up for 2005-06 by the film commission in New Zealand.

      Under this new affiliation, a couple of shorts. From these, “Two vehicles, one evening” reshaped up acclaimed and got Academy Award Notification in 2005 and Hawaiki in 2006 that was kept up by Mike Jonathan.

      These two short motion pictures were on the game-plan of the most staggering International film groundbreaking events and got standing. This was a victor among his best achievements in his record calling. He guaranteed about achieving this stage.

      Curtis has appeared in the movies Martin Scorsese’s Bringing Out the Dead (1999), Three Kings (1999), the arrangement sensation Blow (2001) with Johnny Depp, Training Day (2001), Collateral Damage (2002), Live Free or Die Hard (2007), Sunshine (2007), Push (2009), and Colombiana (2011). In M. Night Shyamalan’s The Last Airbender (2010), he played the staggering bowing, Fire Lord Ozai. Curtis portrayed Lt. Cortez in the film Last Knights (2015) and Jesus Christ in the film Risen (2016).

      In the NBC TV execution Trauma, he played thrill seeker flight master Reuben “Rabbit” Palchuck. Curtis was given an errand as Travis Manawa, a key male control of the AMC TV system Fear the Walking Dead, the position executes The Walking Dead.

      In 2017, Curtis was given a segment as “Tonowari” and was set to appear in the four side endeavors of Avatar, including Avatar 2 and Avatar 3. In 2019 he was given a section as a social affair of Luke Hobbs in Fast and Furious Presents: Hobbs and Shaw.

      Features and Achievements

      He won the Best Performance by an Actor grant at the 2014 Asia Pacific Screen Awards for The Dark Horse (2014).


      Surveying his own life, he married in 2009 in New Zealand. Curtis may have no dear as he is concerning his esteemed one and has two youths. He is at last living merrily with his life trim and his teenagers.

      Outstanding resources

      The remarkable asset of Cliff Curtis is $3 million. As shown by express bases, the standard compensation of Cliff shifts from $45,576 to $67,526 with the standard base compensation of $55,306.

  2. “the day when clusters of Substack writers with some kind of shared interest start publishing together on a regular schedule. Maybe they can call it a “magazine.””

    Like the ones that all the writers you mentioned were fired or otherwise pushed out from, before they went to Substack to get their writing out to interested subscribers without politically-biased editors in between?

    Substack bundling will happen eventually, because most people can’t afford a dozen or more $5-10/mo subscriptions, but not without a solution to the problem of HR-department-as-editors that is destroying the traditional media organizational model.

    1. See my post below.

      Aren’t the concerns of the HR department mostly driven by the concerns of advertisers?

    2. And maybe they can pick a theme for the magazine, say “liberty”.
      Then follow that theme for a long time before abandoning it suddenly.


        Seriously I don’t know why more people haven’t tried this, I work two shifts, 2 hours in the day and 2 in the evening.
        And i get surly a check of $12600 what’s bdqx awesome is I m working from home so I get more time with my kids.

        Here’s sign up for details………. AMAZING JOB

    3. Jeffrey Wright is an American entertainer brought into the world on December 7, 1965. He is most popular for his Tony Golden Globe and Emmy winning job as Belize in the Broadway creation Angles in America and its acclaimed HBO miniseries variation.

      Jeffrey Wright moved on from Amherst College in 1987. In spite of the fact that he considered Political Science while at Amherst, Wright left the school with an affection for acting. Soon after graduating he won an acting grant to NYU, yet exited after just two months to seek after acting full-time. With parts in Presumed Innocent in 1990 and the Broadway creation of Angels in America, in which he won a Tony grant, inside a moderately brief timeframe Wright had the option to flaunt his remarkable ability and capacity on both stage and screen the same. Subsequent to building up a productive and acclaimed profession on the stage, entertainer Jeffrey Wright unobtrusively worked his way into the public awareness in chameleon-like style, playing a wide scope of parts in highlights and on TV. Jeffrey got hitched to entertainer Carmen Ejogo in 2000. They had two youngsters before they separated in 2014.Jeffrey runs a mining organization named ‘Taia Lion Resources.’ The organization is centered around discovering struggle free methods of mining in Sierra Leone. He has likewise been filling in as a lobbyist, to end the asset related clashes.


      Jeffrey has conveyed numerous fundamentally and economically acclaimed exhibitions over the span of his profession. His best exhibition to date was maybe in the ‘off-Broadway’ show and the TV miniseries ‘Holy messengers in America,’ for which he won an ‘Emmy Award,’ a ‘Brilliant Globe,’ and a ‘Dark Reel Award.’ He has likewise won ‘Dark Reel Awards’ for ‘Cadillac Records’ and ‘Lackawanna Blues.’ Additionally, he got a ‘Lifelong Achievement Award’ at the ‘Chicago International Film Festival’ in 2007.

  3. The big advantage of SubStack is that, far as I can see, it doesn’t rely on advertising for revenue. Advertising supported platforms are far more sensitive to cancel culture. He who pays the piper calls the tune, and if advertisers are paying the bills, their concerns will predominate. When a platform is subscriber driven, the concerns of subscribers predominate.

    Subscription driven platforms aren’t entirely immune to outside pressure, but the reason they never played much extreme metal on commercial radio wasn’t because there was no market for it. It’s because advertisers wouldn’t support content with vile lyrics. Meanwhile, the only people still buying full albums, these days, may be extreme metal fans, and extreme artists and labels are selling music with extreme lyrics directly to extreme consumers on BandCamp. Advertising driven platforms suck, and platforms that help content creators get around advertising driven gatekeepers suck less.

    Those of us who complain about cancel culture and still aren’t using Brave should really wake up, too. Brave gives you a chunk of the money you generate by seeing advertising as you browse around the internet–so you effectively take money away from advertising supported platforms and can give it to the content creators of your choice, even those who have been deplatformed or whose content has been demonetized.

    Brave sent me more than $100 (U.S. currency), which will go a long way on a subscription driven service like SubStack.

    1. Brave is the best. My wife constantly complains about Google becoming worse and worse about once a month over the last 2 years. My responece is I don’t know I haven’t used Google in years

    2. We have to put a stop to that. Why is a platform allowed to disseminate hate online without any backlash? You can’t write anti-Semitic, homophobic, or transphobic screeds without being enabled by a multitude of companies. We need to attack their DNS provider, their DDOS protection provider, their bank / payment platforms! Hate cannot be allowed to exist on the Internet!

    3. True, lack of pandering to advertisers is important. But I wonder how important is it that writers on Substack (and Substack as an enterprise) has no desire or pretension to be aligned with a political faction, perhaps with aspirations to become a quasi-official media representative for a political party.

    4. Explain Brave, please. On my Android, I see an app Brave, “supported by ads”, which has “Brave Rewards”. Is that it? How does this work? They have a link, but I’d rather hear from a user than their own blurb.

      1. The payouts work a little differently on the app, which I’ll explain at the end here, but the way to enable it is the same both on your phone and on your laptop or desktop.

        So, yeah, go to the “Brave Rewards” icon, and then click the button with “Brave Rewards”, and then click the switch on “Ads” from off to on. Then you can make some choices about how many ads you see ever hour, how the BAT (a cryptocurrency based on Ethereum) is distributed, whether it’s distributed automatically to certain content creators, etc.

        When you see ads, it’s just a small text box with a link on it that pops up however many times an hour. It can be dismissed with a click (without going to the link). You see these text ads instead of the ads you would normally see on a website–and none of your personal identifying information is shared with the advertiser.

        One third of the BAT you’re awarded goes to Brave, one third of the BAT you’re awarded goes to the website you’re visiting, and one third goes to you–or, at least, that’s how my faulty memory remembers the splits. I get about $120 worth of cryptocurrency a year, which is about what Google and Facebook make per year on every individual consumer from advertising.

        Now, when you collect BAT, it goes into your wallet, which is also accessible from the Brave Rewards button. If you’re on your phone, you can’t withdraw that BAT as cash. You have to donate it to somebody–Reason is Brave verified content creator, so you can give it to them if you want. If you’re on a desktop, however, you can withdraw the BAT as U.S. currency through Uphold, their cryptocurrency exchange partner–and keep it for yourself, transfer it to your bank account if you want.

        It doesn’t cost you anything to generate this cryptocurrency, except for a click to dismiss a text ad every once in a while, and the amount of cash I get from Brave every year is enough to buy eight digital subscriptions to Reason if I want. In this way, we can transform social media into more of a subscription service.

        Like I said, you can even give money to YouTube content creators, for instance, whose content has been demonetized by YouTube. all the content creator has to do is sign up with Brave, and you can personally cancel YouTube’s demonetization decision. It’s not the entire solution to our social media problems, but it’s a solution.

        1. Thanks. Does sound interesting. I’ll give it a try.

    5. So if we like your newsletter and want to subscribe, can we do it on Substack?

  4. What an odd… Article? Blog post? From the match issue? You really sent this blurb to print?

    The whole thing for a punchline of “a bunch of writers working to publish articles together is called a magazine”?

    I don’t think any of them left because it was called a magazine. I know Reason has covered this better elsewhere, but glossing over the reasons that these people fled to Substack is kind of odd.

    1. And thanks to google for spell checking my words to things that make no sense. That is very helpful.

    2. Odd in a “My husband isn’t abusing me. He makes good money and takes care of me.” kind of way.

    3. It’s so cute to see Mommy Advertisements get suckled by little baby autobot advertisements.

      The miracle of life

  5. Start now earning cash every month online from home. Getting paid more than $15000 by doing an easy job online. I have made $19715 in last 4 weeks from this job. Easy to join and earning from this are just awesome. Join this right now by follow instructions here…. Check Here

  6. “backed by Andreessen Horowitz, Y Combinator, and other investors”

    So these are the people who will be pressured into canceling anyone who strays too far from orthodoxy. Who will be the Milo or Alex Jones of Substack?

  7. Anybody want to start a pool for when our betters come down on Substack (deplatform, attack the host, carrier, or pay system, etc.)?

  8. It’s a matter of time before Substack is accused of being a home for the alt-right, and is the recipient of calls for it to be canceled, via its payment processor, service provider, certificate authority etc.

    1. So the only question now is: will Reason be shocked and appalled, or shrug it off with a muh private property?

      1. bUilD yOur owN suBstaCk

Please to post comments

Comments are closed.