Drink

Sweet Reason

Sweet Reason Beverage Co.'s marketing of the CBD content is so low-key as to make the chemical feel almost incidental.

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Sweet Reason sparkling water with cannabidiol (CBD) is a beverage of interest to this magazine for a variety of, well, reasons. The flavors are on-trend and subtle: cucumber-mint, strawberry-lavender, and a La Croix–esque grapefruit. The resealable glass bottles with botanical line drawings are similarly tasteful.

The neck of the bottle says it contains "10 mg of hemp extract," which replaces previous labeling that boasted 7 mg of CBD. As with many (perhaps most) commercially available CBD products, it can be hard to tell whether there's enough of the active ingredient to produce more than a placebo effect.

Sweet Reason Beverage Co.'s marketing of the CBD content is so low-key as to make the chemical feel almost incidental. It's part of the bougification and normalization of the whole cannabis family, and that alone is enough to make me feel relaxed and happy.

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  1. The flavors sound horrible.

    1. Is “Shit Sandwich” one of the options?

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    2. Cucumber Mint would probably be good with gin on a hot day.

      1. Not so much without the gin!

  2. WTF is bougification?

    1. Bouge
      Fancy, upscale, expensive – relating to “bourgeoisie.” Can be used as an adjective: “You dressed so bouge today.” or as a verb “You need to bouge up this party a bit.”

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  4. I think the word you are looking for is “homeopathic”.

    1. No, no. Let’s not be too generous to homeopathy. Homeopathic remedies must not contain any active ingredient at all, otherwise they haven’t been diluted enough. Homeopathic remedies contain water that remembers once having come in contact with the alleged active ingredient.

      1. “Homeopathic remedies contain water that remembers once having come in contact with the alleged active ingredient.”

        And yet companies like Hyland’s sell homeopathic tablets that don’t contain any water. Not sure what’s doing the remembering there lol

      2. Except when you remove the active ingredient by dilution, most of the water has never been in contact with the alleged active ingredient.

        1. When done properly, none of the water has ever come in contact with the active ingredient… at least when they do things like 30C (the most powerful dilution)…. that’s one part in 10 to the 60th power. Avagadro’s Number only goes to 10 to the 23rd. That means that even if you started with an entire mole of the stuff in your initial vial, you’d still need enough vials of the stuff to cover the face of the earth 3 feet deep to have even one molecule left.

          At 30C, you’ve eliminated every molecule of the stuff long before you are halfway done with your dilutions. You’ve also eliminated every water molecule from that last dilution having a single molecule of your active ingredient by the end.

          It really is the dumbest thing ever. The fact that every drug store in America has a homeopathic remedy aisle is a national disgrace.

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  5. This looks to be the perfect beverage to compliment an evening of scoffing at poors, whilst simultaneously deriding the elite…

    Bottled pretentiousness at it’s finest.

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  7. sound like perfect mixers but are they a 2020 vibe? lol

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  9. They downplay the CBD because it doesn’t do anything.

    1. Seems to be the truth of the matter.

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  13. Is Reason paid to leave these scam post in the comment section or something? I don’t think I have seen a comment section anywhere with more of them.

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