Free Speech

The U.K. Has Banned 'Harmful Gender Stereotypes' in Advertisements

The move is an assault on free speech.

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Men can't cook, and women are bad at sports. Those stereotypes are just two of many that, as of last week, are illegal in British advertisements.

Indeed, the United Kingdom's Advertising Standards Authority (ASA) instituted a ban on gender stereotypes "that are likely to cause harm, or serious or widespread offence." According to the ASA's overview, setups that will likely be in violation of the law include but are not limited to:

    • An ad that depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.
    • An ad that depicts a man or a woman failing to achieve a task specifically because of their gender e.g. a man's inability to change nappies [diapers]; a woman's inability to park a car.
    • Where an ad features a person with a physique that does not match an ideal stereotypically associated with their gender, the ad should not imply that their physique is a significant reason for them not being successful, for example in their romantic or social lives.
    • An ad that seeks to emphasise the contrast between a boy's stereotypical personality (e.g. daring) with a girl's stereotypical personality (e.g. caring) needs to be handled with care.
    • An ad aimed at new mums which suggests that looking attractive or keeping a home pristine is a priority over other factors such as their emotional wellbeing.

The ban was implemented following an ASA review which concluded that stereotypical depictions pave the way for "real-world psychological, physical, economic, social and political harm for individuals and groups." Specifically, it mentions that the media portrayals may influence which toys children play with, "which can have long-term impacts." In adults, a stereotypically feminine rendering of women's roles can decrease their "motives and ambition, attitudes to involvement in politics, performance on maths tests and preferences for leadership roles."

Certain scenarios are exempt from the new law. An ad may depict "a woman doing the shopping" or "a man doing DIY," so long as it is not presented in a light deemed insulting by the ASA. It also permits gender stereotypes when the ad explicitly challenges them.

Gender stereotypes "constrict people's choices," says the ASA review. Yet the ban itself does precisely that, as it limits companies from advertising their products as they see fit and shields consumers from ideas associated with wrongthink.

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  1. The UK has chosen to defend truth instead of freedom.

    1. What truth?

      1. Everyone’s own personal truth.

        1. Quite to the contrary, the government knows the truth, and should be trusted with implementing appropriate measures to protect it. The nonsense we keep hearing about “free speech” and the like should be ignored by everyone concerned with the collapse of social order in the so-called social “media” era. After all, law enforcement authorities in England have just as much right to decide what kinds of stereotypes are likely to cause harm, as their colleagues in New York have to decide what kinds of “parody” cross the line into illegally deadpan impersonation. See, in this regard, the documentation of America’s leading criminal “satire” case at:

          https://raphaelgolbtrial.wordpress.com/

    2. The UK is trying to immanentize the eschaton by trying to perfect the ideas the citizenry is exposed to and can think about. This under a theoretically conservative government.

      1. the United Kingdom’s Advertising Standards Authority (ASA)

        I don’t think they stand for elections.

    3. You mean it’s chosen enforced insanity over peaceful freedom.

    4. Defend truth? Hardly. If it cared about truth, it would recognize that women spend more time shopping and men spend more time on sports. It would recognize that the person pushing the lawnmower is a man about 90% of the time, and the person waxing the kitchen floor is usually a woman.

      The goal of this is to _deny_ the truth.

  2. So no freedom of speech in a Monarchy ruled by socialists?
    Damn, whodathunkit?

    1. Film at 11.

      Government permitting.

  3. The move is an assault on free speech.

    A right which isn’t recognized anywhere in the world except one country, and one country only: The land of Nazis.

    1. “”The ban was implemented following an ASA review which concluded that stereotypical depictions pave the way for “real-world psychological, physical, economic, social and political harm for individuals and groups.” “”

      Is there any proof what so ever that watching an ad actual causes harm? The entity did it’s own study and found the conclusion they wanted. I call BS.

      1. ¡Science!

    2. The one with the concentration camps.

    3. Well, according to Reason contributor Noah Berlatsky, maybe the other countries have it right. Maybe it’s time we stop defending Nazis.

      #BringBackBerlatsky

      1. Now that the Dotard has legitimized Tiki-Torch carrying Neo-Nazis maybe it is time for the Lamestream Media to recognize them as “real Americans”.

        1. He did much more than “legitimize” them. He literally called neo-Nazis “very fine people.”

          But what else would you expect from a Con Man with a #TinyMushroomDick?

          1. That’s literally a lie.

        2. Screech, you’re a pedophile who got banned for posting kiddie porn.

          No one cares what you think.

        3. Sarah Palin’s Buttplug
          June.19.2019 at 1:46 pm
          “Now that the Dotard has legitimized Tiki-Torch carrying Neo-Nazis maybe it is time for the Lamestream Media to recognize them as “real Americans”.”

          Oh, look!
          Turd has once again shown up to prove that no matter how stupid you believe he is, he’s yet more of an ignoramus than that.
          Fuck off and die, turd.

        4. PB, you’re a consumer of kiddie porn, and most likely a child predator. You should really consider harming yourself. No one could possibly ever love you, you’re worthless, and it would make the world a better, safer place for innocent children.

      2. And who do they trust to decide what is meant by Nazi or hate speech and can therefore be suppressed?

        I certainly do not trust anyone to make that kind of determination and I would not trust that the standard would not suffer scope creep.

      3. You keep posting this. I finally read that article, and I don’t really find it convincing. Straw mans and non sequiturs…

        For example, the article suggests that libertarians and free speech supporters believe the ideals of free speech and the 1st Amendment protect verbal and sexual harassment. This is completely false.

      4. OBL, you need some new material. Seriously, brother. This Berlatsky joke is getting more stale than that slice of bread Tulpa had to wear to fulfill a trucker’s cat fantasy, last time he needed to fill up his Mini Cooper to get back home to mom’s (yes, he had to poop in a litter box).

        1. Hey look your loser ass name checked me because I’m right about how fucking boring and lazy you are.

          And jesus fucking christ, now you aren’t even being coherent. You sound suspiciously like that other loser sock I kicked around the other day.

          1. [shines laser light on the ground]

            1. No one cares how you attract your food.

              1. On a similar note, I hear Buttplug made a big move onto windowless panel vans, children’s candy, and chloroform recently.

    4. Heh, the SJWs would claim that just proves what they’ve been saying: free speech IS hate speech.

  4. The First Amendment not only protects our rights to freedom of religion and freedom of speech, it’s also what makes us American. It’s what makes our patriotism rational. Other countries that evolved from the British system of government don’t have the First Amendment–and it shows. Our country is superior to theirs because we have the First Amendment and they don’t.

    Of course, even in the US, all that First Amendment stuff goes out the window when we’re talking about racists and homophobes. Even in prison, convicted arsonists, murderers, and rapists enjoy protections for their freedom of speech and freedom of religion, but racists and homophobes aren’t protected by the First Amendment–regardless of whether they’ve been convicted of a crime.

    And that’s not just because the CRA and state law trumps the First Amendment in the name of inclusion. That’s not because the Supreme Court has ever ruled that laws against discrimination trump the First Amendment. It’s just self-evident. The science is settled. The First Amendment doesn’t protect stupid religious beliefs or stupid speech, only the smart stuff, and If you don’t understand why, then you’re not a libertarian. You’re just a stupid redneck.

    1. We also have the 2nd Amendment, and Brits can be arrested for having a plastic butter knife in their posession.

  5. Small writing at the bottom of every advertisement:
    “The actors portrayed in this advertisement self-identify as not having a gender.”

    1. That leaves the unfortunate question, how do you tell the gender of a character except by the stereotypes they exhibit? If you think gender is purely a social construct, stereotypes are all a gender is defined by.

      1. Exactly.

        If I were making ads in the UK, I’d actually troll the busy-bodies by making a series of adds where I CGI’ed a half-man, half-woman doing all the obvious stereotypical things.

        Or make an ad with an obvious man wearing a sign that says “I’m a woman” or vice versa doing these things.

        1. Like a mantaur?

          1. Does the mantaur wear a bro or a manzier?

      2. You don’t. Why do you need to know their gender?

        1. The British regulatory agency needs to know if they are going to judge if harmful gender stereotypes have been employed.

          1. He’s stupid and lazy. Explaining it to him is a waste of time.

  6. Just in ads.

    So they’re not banning Sasha Baron Cohen.

    Yet.

    How I loved Da Ali G Show

    1. So they’re not banning Sasha Baron Cohen.

      A good example of how it’s okay to be a super racist dick as long as you’re on the left.

      1. Humor remains a difficult concept for the right, I guess.

        1. They have no problem laughing at you, fuckboy.

          1. I don’t mind. What would be sad is being looked upon as an unpleasant, unhygienic humorless troll whose only contribution to anything is to take a big autistic shit on everyone.

            1. So you’re saying you know you’re sad.

              1. I’m sad for what your parents had to put up with.

                1. You were far away in shitty little hovel, so they never really had to interact with you.

                  1. We were all in a shitty little hovel. I had to share the entire south wing with my sister!

                2. Tony
                  June.19.2019 at 4:25 pm
                  “I’m sad for what your parents had to put up with.”

                  The world is much worse off as a result of your mother’s choosing not to abort you.

        2. “”Humor remains a difficult concept for the right, I guess.”‘

          But they are not the ones ruining comedy.

          You can go to the heart of Texas and do a comedy show that would get protested or banned at a college.

          1. They have Dennis Miller, and he’s not even funny. All the comics I like are both left-wing politically and quite politically incorrect. You’re worrying about things that aren’t real problems because people with power want to distract you.

            1. You’re literally posting that in a thread where a country is making gender stereotypes illegal.

              Which is why we laugh at you.

              1. You’ll not see me defending the UK’s nanny state. I lived there. They’re buts about that shit, and the people kind of just go along with it.

                I’m almost glad they have their own right-wing xenophobes taking over right now so as to demonstrate that our system isn’t all that inferior.

                1. I see you pretending it doesn’t exist fucktard.

                  “You’re worrying about things that aren’t real problems”

                  1. So some college kids are oversensitive. Not a new problem.

                    Meanwhile you don’t even believe global warming is a thing. So, log, mote. Shut the fuck up.

                    1. And those college kids are respnsible for this ban?

                      Lol you’re such a clown.

                    2. The British are a strange, isolated people.

                    3. It’s like watching Harry and Lloyd insult each other.

            2. Dennis Miller is so so. Who cares what you like. A lot of comedians, including Dave Chappell are speaking out about how the college circuit is now hostile to comedians. I believe Chappell said, we are not suppose to be this brittle.

              1. I agree with him. I’ve been consistent on this issue. I’ve scolded many a liberal ally on this count. In my day we were taught to develop a thick skin, not look for every opportunity to be offended.

                1. I’ve been consistent on this issue.

                  The fuck you have. You consistently rail against people and support legislation against being socially ungracious.

                2. “You’re worrying about things that aren’t real problems because people with power want to distract you.””

                  How can you agree with him if you don’t think it’s a real problem?

        3. Humor remains a difficult concept for the right, I guess.

          Being humorous and a dick aren’t exclusive. However, more than once you’ve advocated legislation preventing people from being both/either humorous or dickish.

        4. Humor remains a difficult concept for the right, I guess.

          My what a bizarre non-sequitur.

          Anyway, I was still a Green Party member when the Ali G Show started. I didn’t think he was funny then, either, and was a little mystified at how the political left suddenly didn’t mind his incredibly racist humor and how closely his shtick flirts with out-and-out harassment.

          But I never liked Michael Moore, either.

    2. Speaking of bans, why are you still here after you got banned for posting kiddie porn screech?

  7. “Certain scenarios are exempt from the new law. An ad may depict “a woman doing the shopping” or “a man doing DIY,” so long it is not presented in a light deemed insulting by the ASA.”

    Those are fairly big exceptions. Well, after the country has adapted to the new rules, it will be time enough to start cutting away at the exceptions and eventually abolishing them altogether.

    Meanwhile, they hope to lull the sheeple by saying, “look, you can still have women doing shopping, what are you complaining about?”

    1. not presented in a light deemed insulting by the ASA

      Oh, thank [$diety]. For a moment I thought there wasn’t a clear, obvious, and objective standard. I mean what could possibly be more certain than the opinion deemed proper by such an august body as the ASA.

  8. Meanwhile, in the USA, commercials are getting woker and woker without heavy-handed govt intervention.

    “Gillette – stop beating your wife, you brute!”

  9. How does this apply to stereotypes of politicians and bureaucrats?

    I’d like to see a commercial for, say, toilet bowl cleaners, with someone so poorly dressed and coiffed that you can’t determine their gender, with a sign around their neck saying “bureaucrat” (a couple of letters backwards), trying and failing to clean a toilet bowl.

    1. I don’t think that would be an accurate stereotype of a bureaucrat. A bureaucrat would refuse to clean the toilet bowl because Form 74263859583278abfgr-999 was not filled out in triplicate.

    2. Fuck off Chipper. And take your SQRLSY sock with you.

      1. Which Tulpa is this — the right foot or the left one?

  10. That’s one of the most insanely idiotic things I have ever heard. Everyone in the world is now dumber for having listened to it. May God have mercy on the UK’s soul.

  11. women *are* bad at sports.

    1. See, you could learn from Roger Federer, who called Serena Williams “one of the greatest, if not the greatest tennis player of all time”

      Not just the greatest female player.

      https://bleacherreport.com/articles/2777552-roger-federer-says-serena-williams-may-be-greatest-overall-tennis-player-ever

      I doesn’t matter that during her prime any Top 100 male player would have waxed her 0-0.

      She is the greatest.

      1. I doesn’t matter that during her prime any Top 100 male player would have waxed her 0-0.

        Top 100? Any ranked male on the WTA would have smoked her in a serious contest. These guys have power, speed, and skill that none of the women can match.

        Kaarsten Braasch, a chain-smoking lush, was ranked 203 and kicked her and her sister’s ass in back-to-back sets–the day after getting in a bar brawl and playing with a broken wrist and bum ankle, and then who had the cheek to talk trash by claiming he was fucking around when he destroyed them.

        What’s makes Serena great is her total domination of her sport over such an extended period of time, so in that sense, she’s arguably the greatest ever. But anyone who thinks she’d have a prayer against even the dregs of the men’s WTA is delusional.

      2. You got banned for posting kiddie porn screech. Take the hint.

      3. I’m still waiting for a single woman to not get trounced by a single male in ANY sport. They’re getting a couple good places in motorsports, but they haven’t risen to a single pinnacle anywhere they compete against males, even transgender.

        I say that as I applaud them trying to compete. It 100% defies the current thoughts there isn’t any difference between the genders. I like watching transgender athletes take all of the women’s trophies simply because I her to watch them eat their own previous supporters. Insert GIF of guy walking up and rapidly expanding folding chair when he then throws skillfully at the ground prior to sitting down with a look of sincere interest.

    2. Never yet seen a man who was any good at Women’s Beach Volleyball

      1. look just as great in bikinis w/o the volleyball. and men’s beach volleyball as sport is better.

      2. The only sport I can think of in which women have the advantage over men is women’s gymnastics. Having nuts just isn’t going to work on the balance beam.

        1. And yet, I bet that some gay dude who chopped his junk off would still be better at most aspects of it!

    3. You should fight Amanda Nunes to prove your point.

      1. You should be less lazy and boring socko.

    4. “”women *are* bad at sports.””

      I hear Caitlyn Jenner was really good back in her day.

      1. Imagine what she could have accomplished in women’s sports if she had transmogrified earlier.

        1. The East Germans were on to something.

  12. Did they also ban comedy tv shows where Dad is always portrayed as a moron?

    1. No “Modern Family” for you!

    2. I think they ordered those to be doubled.

    3. Yup.

      As always, it is perfectly fine to shit on white people and men… But every other group must be portrayed as having skills/traits that very few of them have in the real world.

  13. I wouldn’t be so quick to call this an assault on free speech – they’re banning harmful stereotypes in advertisements, not books or plays or movies or TV shows. In case you haven’t checked the Constitution lately, the Supremes have noted there’s tiny printing at the end of the First Amendment that restricts the application of the First Amendment to commercial speech. I dare say if there were such an advertising ban in the US, it’s not such a sure thing that the courts would agree that there’s a free speech right being infringed. As soon as the pursuit of the filthy lucre is involved, all your rights go right out the window. Try not baking a cake for a Nazi, for example.

    1. Nazis aren’t complaining about not getting cakes made. That’s being done by militant, fascistic, intolerant, hateful…..never mind.

    2. Great point, to a point. The question has been whether baking the cake is an act of free expression. Not whether the free expression is protected.

    3. I would challenge that the stereotypes are harmful. Stereotypes are stereotypes for a reason.

      1. Stereotypes are stereotypes for a reason.

        Yes—because they have a core of truth.

  14. Next to be banned in the UK:

    Specialty shops or store departments arranged by gender.
    Clothing or other consumer goods designed for specific genders.
    Gender.

    1. Cornershops run by Indians.

    2. they tried that in China, everyone wore the same cloths, they finally abandoned that when they realized nice cloths make money, although Hillary still hasn’t figured that one out

    3. Unisex uniforms for all.

  15. Can’t show Brits with bad teeth, or unintelligible Welshmen, or Scots trying to save money. Them’s all offensive stereotypes!

    1. Speaking of Scots, are we finally gonna see some women in kilts?

  16. What if I think that emasculated soy-latte sipping beta-boys are a harmful gender stereotype?

    1. Do you consider those boys more or less sexually virile than the morbidly obese limited-vocabulary Trump rally-goers?

      1. Oh look, you’re whining about people who trigger you again. No wonder you’ve been sockpuppeting so much lately, the “Tony is an annoying queen with the intellect of a gnat” schtick is played out.

        1. Tulpa, Reason’s wittiest and least annoying commenter and definitely not paranoid to the point of mental illness.

          1. I’m sorry, did you say something? We were busy laughing at you.

            And seriously Tones, we all know you sockpuppet. Save it.

            1. I make it a point not to. I’m not that serious about this.

              1. And yet, we all know you’re lying.

                1. Go play with your Hungry Hungry Hippos. I hear that’s recommended for people with your condition.

                  1. I’m sorry you have over a decade of us seeing you be an unrepentant liar working against you, sockboy.

                    Maybe it’s time for you to retire “Tony, bitchy queen who is hated by even the people he calls friends” and try something less boring.

          2. Shitbag; Reason’s most pathetic excuse for humanity, and too stupid to realize it.

  17. It also permits gender stereotypes when the ad explicitly challenges them.

    “‘Many people foolishly believe the following content.’ Yeah, *that’s* the ticket!”

    1. “The U.K. Has Banned ‘Harmful Gender Stereotypes’ in Advertisements”

      Only ads for women’s ‘sensible shoes’ allowed.

      1. She can shop for heels if she brings her drag queen little boy along.

  18. All this shows is that most people will just ignore the SJW’s will, unless they enforce it with clubs and brute force.

  19. Stereotypes are based in some level of truth, else they couldn’t be a stereotype. The Simpson’s TV show is nothing but stereotypes.

    What is harmful about them?

    1. As usual, The Silence of the Lambs provides wisdom:

      Jack Crawford: Starling, when I told that sheriff we shouldn’t talk in front of a woman, that really burned you, didn’t it? It was just smoke, Starling. I had to get rid of him.

      Clarice Starling: It matters, Mr Crawford. Cops look at you to see how to act. It matters.

      Jack Crawford: Point taken.

      Now, massa, I luv me some cottin pickin! Why, even fo sho the sun comin down, I wish I could pick som more cottin for free!

      1. “You’re worrying about things that aren’t real problems”

        1. If I set up Hungry Hungry Hippos in the corner, will you be automatically distracted by it, or is being obnoxious on Reason more likely to keep you from pounding your head into the wall? Whatever your legal guardian thinks. I’m here for you.

          1. I’m sorry your own words male you look like a fucking retard.

            1. And you have a spelling error in there. Irony, your name is Tulpa.

      2. It’s fucking hilarious that you say we won’t see you defending this ban, right before you come down here to defend it.

        1. I’m not defending any ban on free speech. That doesn’t mean I think bigotry is good. I realize this isn’t counting toothpicks, so it’s not the sort of nuance you understand.

          1. “I’m not defending any ban on free speech. ”

            We can see you doing it fucko.

            1. Stereotypes can be harmful, but that doesn’t mean government should tell private actors they’re not allowed to use them. Clear enough for you, or do I need to spell it out in alphabet blocks?

              1. What’s cles0ar to everyone is that you’re giving cover to people banning free speech while pretending to supoort free speech.

                But please, Quisling, clown yourself harder.

      3. “”Now, massa, I luv me some cottin pickin! Why, even fo sho the sun comin down, I wish I could pick som more cottin for free!””

        What kind of stereotype is that?

        1. Valley Girl?

    2. Interesting to see popular dictionaries changing the well accepted meanings of words. Only Webster even includes the original meaning of stereotype and only Collins has not gone with a SJW meaning. Note that Cambridge has inadvertently provided proof of a different historical meaning by showing the comparative ‘prototype’ which no longer has any relation to their current definition.

      Collins dictionary:
      A stereotype is a fixed general image or set of characteristics that a lot of people believe represent a particular type of person or thing.
      Synonyms: formula, cliché, pattern, mould

      Cambridge dictionary:
      stereotype
      C1 a set idea that people have about what someone or something is like, especially an idea that is wrong:
      Compare: prototype

      Mirriam-Webster:
      Definition of stereotype (Entry 2 of 2)
      1 : a plate cast from a printing surface
      2 : something conforming to a fixed or general pattern
      especially : a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment

  20. Does this ban apply to ads for movies threat show clips of stereotypical behaviour? That’s gonna kill Disney…

    1. Cinderella hardest hit…

      1. When all you’re getting is dwarf it has to be rough.

        1. Does Snow White know about what Cinderella is doing?

  21. The answer is simple. Use trannies in all ads.

  22. Oh the British.

    What do they know about nazis. Or humor.

    Besides Sir Galahad was saved from almost certain temptation and peril. Historical video below.

    https://m.youtube.com/watch?v=zXT_IOt81Xs

  23. What to do when reality contradicts your ideology?

    Rethink your ideology? Fuck no!

    Ban reality.

  24. “”◦An ad that depicts a man with his feet up and family members creating mess around a home while a woman is solely responsible for cleaning up the mess.””

    I’m starting to think these things are becoming Rorschach tests.

    I don’t think stereotypes, I think dude get off your ass and give your woman a hand.

  25. The first and second examples aren’t stereotypes, they’re situations. Sometimes they’re true, sometimes they’re not. You can’t deny some peoples’ reality just because you don’t want to stereotype other people who are in a different situation.

    The third example is just counterfactual. I can only assume they’re referring to obese people. Obesity quite literally, as a matter of physics, impedes romantic and social relationships. Anyone who says otherwise is lying or has never been obese themselves.

    The fourth example is also counterfactual because males and females have different preferences and these differences are exemplified best in the most gender equal societies. It’s not like 90% of computer programmers would be women if only for institutional sexism.

    The fifth example is also counterfactual and anyone going through a difficult time knows this. Motherhood, or any other time-intensive activity, is difficult because you can’t control every aspect of it. Living in squalor is bad for your health because you can’t relax when you do have a break from your afflictions. It’s also good for your mental health to set small goals and accomplish them so you feel a bit more in control of your life.

    1. Yup. Pure denial of reality. That is the central tenant of the left today.

  26. Only propaganda supporting stereotypes are allowed. Whew!

  27. The UK doesn’t have “free speech.”

    Speech here in the UK is considered a privilage, not a right.

    The fact that a man here was jailed for four years for insulting a member of the monarchy should point that out.

  28. The thing about all this we’re the same nonsense is that it is completely false.

    We’re completely different. Men are vastly superior than women at lots of things, and vice versa. YES that includes intellectually, for you egalitarians out there that don’t know the facts.

    The reason men dominate women in certain fields is because our brains are wired different, and we’re literally better than women at things like math. They’re better than us with language though.

    But it’s reality. Men also have far higher instances of geniuses, and retards, because our IQ distribution is different. Men ALSO have higher average IQs. Read different before? That’s because you got hustled! Men have higher scores on everything when we’re little… Girls hit puberty first, and for a few years we’re at parity… Once men hit puberty we pass them and never look back. They always use test scores from the few years where we overlap to claim we’re equally intelligent. It’s a lie.

    Reality may not be the way we all want it to be… I wish we were equal. But we’re not. And denying it is having HUGE negative repercussions on the world.

    So fuck these people.

  29. […] Click here for the full story. […]

  30. […] The rules do allow a few exceptions; for example, it will still be fine for advertisers in Britain to invoke gender stereotypes for purposes of challenging them. [Billy Binion, Reason] […]

  31. Why women have to be always presented as “cleaning carpet” while men “fixing a TV”? Indeed a stereotype so deeply rooted in our mind thanks to those commercials!

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