Hit & Run

Video Game Developers Spent Three Years in Legal Fight to Use Trademarked Word 'Sky' in Title

Release of No Man's Sky was delayed nearly two months.


Hello Games/playstation.com

The developers of a new Playstation 4 video game out next month, No Man's Sky, were apparently engaged in a three-year-long battle over the use of the word "sky" with the British cable news company Sky TV, which has trademarked the word sky.

In fact, last year, Sky TV successfully prevented Microsoft from registering Skype as a trademark in Europe because of the similarities. And before that, Sky TV got Microsoft to change the name of its cloud storage service from Skydrive to Onedrive.

The managing director of developer Hello Games tweeted about the "secret stupid legal nonsense" over the weekend after the companies settled, as Ars Technica reported. The release of No Man's Sky was unexpectedly delayed by two months, and Ars Technica suggests it could've been because of the dispute over the name.

Silly trademark claims are not uncommon in the video game industry, either. Ars Technica notes that "arguments over trademarks for common words are rampant in the game industry, including zombie Atari's claim on the term 'Haunted House,' King's attempt to trademark the word 'Candy,' Ubisoft and EA's battle over the word Ghost, and Bethesda and Mojang's battle over the word 'Scrolls.'