Yes, Blue Moon Is Brewed by the Second-Biggest Beer Company In America. It Can Still Be a 'Craft Beer'

A federal court finds Belgian-style witbier Blue Moon is not deceptively advertised as a craft beer.


'Twas a time when I thought Blue Moon was the epitome of beer sophistication. This can largely be explained by the fact that, until I tried Blue Moon, my breadth of beer knowledge started with Natty Lite and ended with Budweiser. Not only did Blue Moon taste a lot better than these canned college staples, it was served with a fancy orange slice and it came from Belgium—or so I thought. Chalk my taste for Blue Moon and my notion of its origin up to one more folly of youth.  

It turns out that while Blue Moon is a Belgian style witbier, its real roots are in Colorado, where it is made by the Blue Moon Brewing Co. The Blue Moon Brewing Co. is an arm of the Tenth and Blake Beer Company. And Tenth and Blake is a subsidiary of MillerCoors, the second biggest beer company in the United States. 

The Brewers Association (BA), a trade organization representing craft brewers, thinks this pedigree disqualifies Blue Moon Brewing Co. from calling itself a craft brewer—a designation BA reserves for "small, independent, and traditional" breweries producing less than six million barrels per year. 

The BA isn't alone. In 2015, self-described "beer aficionado" Evan Parent filed a class-action lawsuit against MillerCorps, alleging that the beer giant intentionally misleads consumers about the true nature of Blue Moon by not listing MillerCoors on its label—instead, bottles simply say the beer is made by the Blue Moon Brewing Co.—and by using phrases such as "Artfully Crafted." Parent also objected to Blue Moon's placement among true craft beers in retail stores.

Parent sought damages for deceptive trade, false advertising, and consumer law violations. MillerCoors filed a motion to dismiss the lawsuit. 

On June 16, a federal court granted MillerCoors motion to dismiss Parent's suit with prejudice. Using "Blue Moon Brewing Co." as a trade name does not violate consumer laws, held Judge Gonzalo Curiel of the U.S. District Court for the Southern District of California. And "no reasonable consumer" would be misled into erroneously thinking Blue Moon is a craft beer, considering there is no standard legal definition for "craft beer." 

What's more, MillerCoors cannot be held liable for where third-party distributors decide to place the beer, Curiel found. "Plaintiff fails to point to any 'specific and measurable claim[s], capable of being proved false or of being reasonably interpreted as a statement of objective fact' made in the advertisements," wrote Curiel, who first ruled on the case back in October 2015. At that time, the judge also found Parent's case lacking but allowed him to amend his complaint.

Earlier this month, Judge Curiel made headlines after Republican presidential candidate Donald Trump suggested that Curiel's lineage—he was born in Indiana to Mexican parents—might prevent him from ruling fairly in the Trump University fraud case. 

NEXT: FBI Releases Transcripts from [Omitted] Attack 911 Calls, Donald Trump Dumps [Omitted], Supreme Court Rules on [Omitted]: P.M. Links

Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of or Reason Foundation. We reserve the right to delete any comment for any reason at any time. Report abuses.

  1. What do people think “craft beer” means? That it is brewed by hipster elves who live in a tree?

    1. That’s what hipsters think it means. It’s right up there with words like “artisanal” and “fair trade.”

      1. Damn you beat me to it.

    2. It doesn’t mean anything. It’s an empty marketing word like “artisanal”.

    3. It is similar to how the word “artisnal” is used. It is just a marketing ploy.

    4. Is this anything like “artisanal”?

    5. Does anyone here know what artisanal means?

      1. Its an avant garde artist movement, originating from the great city of San Francisco. They equate art with life and love and chose the name to reflect this. /cliffClaven

        1. That’s a little known fact.

      2. It means pretentious

      3. Isn’t it something similar to seeing an analrapist?

      4. artisanal
        [ahr-tuh-zuh-nl, ahr-tiz-uh-]
        Spell Syllables
        Word Origin
        pertaining to or noting a person skilled in an applied art:
        The men were taught artisanal skills such as bricklaying and carpentry.
        pertaining to or noting a high-quality or distinctive product made in small quantities, usually by hand or using traditional methods: artisanal cheese;
        artisanal cheesemakers.

        1. You really put the right ending on that ‘artis’..

      5. Definition of artisanal: Like how mother and grandmother used to make it.’ Artisanal.

      6. Organic.

    6. Artisanal?

      1. Blue Moon. We put the “anal” in “artisanal”.

    7. Keebler Beer?

  2. …my breadth of beer knowledge started with Natty Lite and ended with Budweiser.


    1. Agreed. I’m down with ENB.

    2. Hamms or GTFO.

      Or Olympia. “It’s the water”

        1. It figures that you dig the screamers.

        2. Regional differences. I’ve never seen it for sale here, or in college.

          1. With Natty Light, GCA was a college staple here.

            1. Don’t make fun of me, I was born in a different part of the space-time continuum. What is “Natty Light?”

              In my youth, the choices were Natty Bo (National Bohemian) and Carling Black Label (“Mabel, Mabel, Black Label!”). I fucking hated beer.

                1. Huh. Never heard of it. I guess that’s one of the crosses I have to bear.

              1. Natural Light, Grandpa.

                It is what teenagers consume around a fire a in wooded area, right before they attempt to consume each other.

                Busch Light looks down it’s disgusting, retch-inducing nose at Natty Light.

                1. It is what teenagers consume around a fire a in wooded area

                  How the world has deteriorated. In that setting, we consumed hash and quaaludes.

                  1. Ah. I was part of the “hugs not drugs” generation. We just shared a lot of hugs, and of course, Natty Light.

                    1. I didn’t even know Natty Lite was a thing.

                2. Guess I’m another Grandpa here. Guess ever generation needs their own piss water.

                  Eww. Even the can looks cheap and crappy.

                  1. It’s like none of you ever heard of Keystone.

          2. How fortunate for you.

            Worst beer farts in the world!

            1. We’ll compare “notes” one day.

        3. Oh, gawds, my stomach is feeling queasy…

        4. Does anyone remember Little Kings?

      1. Bear Wizz Beer: It’s in the water, son, that’s why it’s yellow.

  3. oh fuck insufferable smug beer snob fight. Cue the name dropping of incredibly obscure breweries and jokes about “piss water”. Here’s a preemptive fuck off to beer snobs.

    1. Seriously, had all you can drink miller light at a ball game the other night. Didn’t even get tipsy.

      1. Didn’t even get tipsy.

        Not a beer snob, but what’s the point if you’re not even going to get tipsy? Isn’t the whole point of drinking alcohol to get drunk? Might as well stick to better tasting, non-alcoholic beverages like soda if you’re not even gonna get tipsy.

        1. I know! I was complaining about the waste of all you can drink beer by giving me only that choice to drink

        2. He was the victim of a scam.

          “All you can drink” means “All you wouldn’t drink”

          1. The other side is any “all you can” offer is going to be limited by availability of the dispensers. See Olive Garden, for example.

    2. Team Trump tries to ruin everything.

    3. See the joke is on all of them because ALL beer tastes like pisswater

      1. Don’t embarrass yourself. Anymore.

        What I’m trying to say is don’t embarrass yourself anymore.

        1. Before you judge, this might actually be another sort of supertaster phonomenon, like the people who taste soap in cilantro.

          Does anyone else find the taste of Heineken always skunky? No other beer has consistently turned my tastes buds off. Any other beer has to have been sitting in someone’s trunk for weeks in the summer in order to taste like Heineken. To me.

          Heineken: Fresh Squeezed Skunk Piss.

          1. Does anyone else find the taste of Heineken always skunky?

            Nope, it’s my fav beer. It’s in green bottles, so like all beer in green or clear bottles, if it sits on the shelf for a month, it might be skunky. Probably not good to buy it at the corner store in poedunk, bumfuckistan where everyone’s favorite is bud lite, cause it’s been sitting there on the shelf for a year. That taste with Heineken you’re calling skunky is not skunky, that’s something totally different. The beer, that to me, tastes the most like Heineken is Stella, which I also like. Heineken is different though, I like it.

            1. I like Stella. I like Pilsner Urquel. Neither of those have ever tasted to me the way Heineken tastes.

              1. Pilsner Urquel to me is more bitter and the taste reminds me more of Becks or St. Pauli Girl.

                I want Heineken to make a t-shirt with the star logo and above it ‘I love skunky beer’. I will wear this thing at least once a week.

                1. it’s gonna be a tough sell to their marketing dept. but I wish you the best of luck and intend to purchase a shirt myself to wear deceptively. It will result in many offered beers i’d probably rather not drink, but in the spirit of courtesy I never refuse an offer in good spirit.

                  Stay Thirsty.

                  1. also, spirit.


          2. I think it has more to do with nerve suppression. While Cilantro, as far as I have read, is actually affected by an enzyme that only a few people have, beer is always bitter and has some skunky accents. However, after you have had enough beer, your brain figures out that alcohol is good and starts suppressing some of signals sent to you by your olfactory and taste sensors.

            1. I love cilanto also, never had any type of aversion to the taste. We use a lot of it.

            2. And beer is an acquired taste. I thought it was hideous the first time I tried it. I thought, wow, I will never drink this shite. Then somehow, it magically started to taste wonderful.

              1. The young are sensitive to bitter things, which is why it is so difficult to get them to try things. Adults on the other hand, develop a taste for the bitter. Probably nature’s way of making sure only adults consume alkaloids.

          3. Yep — always seems skunky. Glad it’s not just me.

            1. I’ve had skunky beer before. It’s NOT skunky, damnit!

          4. It very well might be a super taster thing. I actually like the taste of aspirin.

          5. Nope, love cilantro. The first problem with beer however is it contains alcohol, I know they say you can’t taste alcohol but I can, it has a very distinct and quite unpleasant taste to me, sure it can be masked by sufficient quantities of sugar but alcohol is gross.

            The second problem with beer is that it’s fermentation process makes ALL beer taste like skunks ass over top of the unpleasant taste of alcohol, it is slightly better than most wines which just taste like rancid fruit mixed with alcohol but that isn’t saying much.

            On the other hand hard liquors like Rum and Whiskey (especially a good single malt Scotch) would actually taste really good if it wasn’t for the alcohol screwing things up.

    4. … said the Philistine while he heated his microwave dinner and popped open a can of Diet Tab.

      1. Is there a non-diet Tab?

    5. Look here fuckstick. If there’s anything worse than beer snobs it’s people who complain about beer snobs. Without beer snobbery we wouldn’t live in this paradise of beer selection. This golden age of brew only exists because the consumer is both discerning and willing to try new things. So lighten up and just tune out people sharing their opinions on favorite beers if it offends you so much.

      I like beers.

      1. I think you can like all types of beers, and celebrate- even call for variety- without being a snob about it.

        I am a home brewer, lived in colorado and spent years sampling all of the beer in that wonderful state. And in all my days visiting various brewpubs, I would rather talk to a person who spent all their life on Miller Light than a person who wants to verbally shit all over a beer because it doesn’t meet the style correctly.

        There is a difference between being an aficionado or connoisseur and being a total douche snob.

        1. So we can agree to just drink the beer and enjoy each for its merits.

          1. Absofuckinglootly.

            And I’ll talk about beer all day with someone who is interested in talking about beer. That includes educating people who are interested, rather than telling them what they “must” drink or shun. This likely comes from when I was first getting into brewing and it was almost impossible to find someone who would have a decent conversation without trying to impose some moral code of beer propriety on me.

            To me, it seems like beer is to bros as parenting styles are to mommies. People get way too passionate about getting people to believe like them, and too little time just enjoying the craft.

        2. So much to agree with Overt.

      2. Without beer snobbery we wouldn’t live in this paradise of beer selection.

        Amen brother!

  4. It still sucks- but so does a lot of craft.

  5. If only losers had to pay court and case costs, we’d not only have a lot fewer bogus government prosecutions, we;d get rid of crap like this.

    1. I would like to subscribe to your newsletter!

    2. That would do nothing to curtail government prosecutions. No one in government gives a whit about what they cause taxpayers to fork over. But it would do wonders to bogus civil suits.

  6. This can largely be explained by the fact that, until I tried Blue Moon, my breadth of beer knowledge started with Natty Lite and ended with Budweiser.

    Ah. “The Blue Moon Gateway effect.” It leads to Hipsterdom. Keep your head on a swivel, people.

    *sips can of Milwaukee’s Best Ice.*

    1. Unleash the beast!

  7. Seeing Seattleites actually sniff beer like wine has really ruined it for me. I’ve already shaved my beard, wish I could cheesegrate my tattoos.

    1. wish I could cheesegrate my tattoos.

      What’s stopping you? Go ahead, make your skin grate again!

      1. “What’s stopping you? Go ahead, make your skin grate again!”

        Weak constitution. I’ll need to drink a bit first.

        1. *hands TK a case of “artisanal” beer*

          Here, make you sure you sniff it first…

  8. Personally, I don’t consider Blue Moon a craft beer. That said, this entire lawsuit is beyond idiotic. T

    1. The whole subtext of this is that craft-beer snobs don’t like the idea of the Big Beer Companies (TM) getting into the craft brew movement.

      Every time I see one of my favorite breweries snatched up by a large company, I get sad because I know that they will quickly start getting panned on all the beer review sites. Not because the quality goes down, but because people consider them sellouts.

      I was a big fan of Goose Island for a year or two. I was really impressed by some of their sour beers for some time. When I saw them at the Great American Beer Festival, I was excited. I went up to their booth, and the first thing I noticed was that there was some sort of shield around it. People were going up to their neighbors, then circling way around. I didn’t understand and so asked the tender why he was getting the cold shoulder. “Well, this year we were bought by AB InBev, so the word is out.”

      I get that when a brewery sells out, it can affect their quality. The upside of Goose Island being bought was that I suddenly saw their beer EVERYWHERE since they could leverage the big brewing distribution relationships. The downside is that they are now producing an IPA which is about all I can find now a days. Nothing against IPAs, but it wasn’t why I came to like them in the first place. Nevertheless, their Sofie, Juliet and Matilda are fantastic.

  9. it was served with a fancy orange slice

    I seem to recall the debunking of that commercial from a while ago with the so-called head of the brewery spinning a tale of how he would travel from bar to bar and show them how to put a slice of orange in the beer.

    So yeah, somewhat deceptive and douchey – but hardly illegal.

    1. A tall tale is now deceptive and douchey? Yeah damn that Juan Valdez and his Colombian lies. I hear the Noid doesn’t actually exist either.

      1. The Noid is more of a metaphor for when the THC level of all of the shop employees rises above a certain level.

      2. It’s all in the delivery.

        1. 30 Minutes Or It’s Free?

  10. On June 16, a federal court granted MillerCoors motion to dismiss Parent’s suit with prejudice. Using “Blue Moon Brewing Co.” as a trade name does not violate consumer laws, held Judge Gonzalo Curiel of the U.S. District Court for the Southern District of California. And “no reasonable consumer” would be misled into erroneously thinking Blue Moon is a craft beer, considering there is no standard legal definition for “craft beer.”

    But how else are beer drinking hipsters supposed to signal their superiority?

  11. Also, now I’ve got that fucking song stuck in my head.

    1. Yeah. It’s not Beck’s best song. It is like a mix of Bon Iver and Peter Gabriel, but not in the good way.

      1. “Yeah. It’s not Beck’s best song”

        Nothing is.

      2. If it isn’t Jeff, it isn’t Beck.

      3. I am probably a horrible hipster for liking this, because it’s so 80’s influenced, but I really like the new M83 song featuring Beck

        1. That song should accompany a video of two people on a date wearing acid-washed jeans while rollerskating.

          1. So you’ll be listening to it on your next date then?

            1. I am flattered that you think I could attract a date, but I am insulted that you think that I would wear acid-washed jeans on a roller skating date.

              Roller skating is the time for short shorts and striped tube socks, and if I was to go on a roller skating date, that is what I would wear.

            2. Crusty can’t even date over the internet. He has nothing to contribute.

  12. In 2015, self-described “beer aficionado” Evan Parent filed a class-action lawsuit against MillerCorps, alleging that the beer giant intentionally misleads consumers about the true nature of Blue Moon by not listing MillerCoors on its label?instead, bottles simply say the beer is made by the Blue Moon Brewing Co.?and by using phrases such as “Artfully Crafted.” Parent also objected to Blue Moon’s placement among true craft beers in retail stores.

    …Have we identified Tulpa?

    1. You’re a towel Tulpa!

    2. Yeah. He’s in this thread.

      Summer school hours give him a lot of extra free time.

  13. Coors is Canadian, it is owned by MolsonCoors.

    1. no. MillerCoors is an American company, which is a Joint Venture between SAB and MolsonCoors. You could just as well claim its a “South African” company, and be equally wrong.

      The global beer industry is basically AB-Inbev, SAB, Heinekein, and “Other”.

      And AB has been trying to merge with SAB, which would basically turn that into “Them” and “Other”

      As long as a beer is being manufactured domestically, the ownership structure is effectively meaningless. So what if Belgian/Brazilians own Anheuser? The beer isn’t any much different and its still made in the same breweries and shipped in the same trucks.

      1. You may as well tell people that you’re a beverage analyst or this shit could go on for hours.

        1. I get bored even faster than most other people. l don’t even comment on the soda-tax posts anymore.

      2. But they wanted to get rid of the Clydesdale commercials. That’s close to an act of war.

      3. Actually, SABMiller is a British company, its based in London.

        1. Which is sort of keeping with my point about the arbitrary nature of claiming what country a given brand truly “belongs” to. Coors isn’t any more “Canadian” than Stella Artois is Brazilian (and AB-Inbev is undoubtedly more defined by the AmBev people than the InBev HQ).

          SAB’s HQ is in London purely a matter of convenience for the listing on the FTSE, but the company is at its core a “Developing Markets” conglomerate – the bulk of its operations being dominant in places like Africa, Eastern Europe, Asia, etc.. It hardly has much of a presence/market share in the UK at all.

          i just think its funny since the takeover of AB how quickly the indignation of having the largest brewers owned by furriners has faded. I still maintain that ownership is sort of meaningless in terms of any given brand-identity, and that the only thing that really matters is “where is it brewed”

          I mean, when someone says, “i love belgian beer”, I assume they don’t mean Corona

          1. I assume they dont mean Stella either.

      4. Do Ducati lovers care Audi bought them?


        Unless, of course, Audi starts to mess with the Ducati design and engineering style then maybe they can run afoul with them. But I read that Audi has no intentions of ever messing around with that.

        1. But that is the problem. Inbev has a history of messing around with the design.

    2. *correction – you’re technically right about “owned by MolsonCoors”; its just that the operations in the US are a JV

      i think calling an american brand being operated by a US HQ’d JV isn’t really “canadian” and i think people make too much to-do about the owership structure complications.

      1. you’re technically right

        The best kind of correct.

      2. Who gives a shit even it were? It’s not like Canada invented the fucking company or recipes.

        Same with Seagrams who the heck do they own or owns them? I lost track or simply didn’t care to look it up.

        But…here’s a question Bugatti: Italian or French or both?

        1. I agree with your premise by the way, Gil. To much is put on that.

        2. Same with Seagrams who the heck do they own or owns them?

          Good question. Last i checked it was one of the Booze companies; it has at once point belonged to Coke

          Diageo owns them now; which is itself the merger* of Guinness (the beer co) & Grand Metropolitan (a booze conglomerate)

          *it was that deal that actually got me involved w/ the whole CPG industry. lots of work surrounded that particular deal, and then things just sort of snowballed.

          1. It almost makes the idea it started in Montreal moot. It’s just a part of its history is all at this point I guess.

            She belongs to the world now!

  14. As it relates indirectly to Blue Moon, the story of Pierre Celis is an interesting one.

    The Wit style of beer was basically dead when he started Hoegaarden in his small town in Belgium.. After a fire, he took a loan from Inbev (probably Interbrew at the time) to rebuild. He soon thereafter sold out to them and moved to Texas, where he started Celis Brewery. Which he then sold to Miller. Miller ran it into the ground. Celis moved back to belgium and consulted for St Bernardus until his death a few years ago.

    He managed to sell small breweries to two of the largest breweries in the world. Neither of which could keep up the quality he had created (Hoegaarden is still decent, better than Blue Moon, but a pale comparison to, say, St Bernardus Wit, which was created by Celis).

  15. As it relates indirectly to Blue Moon, the story of Pierre Celis is an interesting one.

    The Wit style of beer was basically dead when he started Hoegaarden in his small town in Belgium.. After a fire, he took a loan from Inbev (probably Interbrew at the time) to rebuild. He soon thereafter sold out to them and moved to Texas, where he started Celis Brewery. Which he then sold to Miller. Miller ran it into the ground. Celis moved back to belgium and consulted for St Bernardus until his death a few years ago.

    He managed to sell small breweries to two of the largest breweries in the world. Neither of which could keep up the quality he had created (Hoegaarden is still decent, better than Blue Moon, but a pale comparison to, say, St Bernardus Wit, which was created by Celis).

  16. *sips Olympia like a gentleman*

      1. It is water!

        1. Strongly implied.

          Here’s your cookie.

        2. I grew up with people who only drank cheap beers. Coors was the fancy stuff. And as I traveled around the country in my youth I drank a lot of cheap regional brews as well as the nationally distributed stuff. I don’t recall disliking any of them.

          So when the micro-brew revolution hit I was out of my element. I’m a cheap bastard anyway when it comes to alcohol (unless I’m bringing a gift to your house) so all these fancy-pants craft brews just caused me to raise an eyebrow in skepticism.

          I view them like I do the idea of paying $4+ for coffee at Starbucks. No thanks, I’ll take the swill please.

          1. Indeed things were so benighted in those days that a major motion picture was made to tell the story of a bootleg road trip to buy Coors.

            1. Interiors by Woody Allen?

          2. While I have strong preferences for the taste of beer, alcohol is still a drug.

            My $3 beer has as much ethanol as 3 of your $1 beers, so financially, it’s a wash.

            1. Depends. Some cheap beers have 6% alcohol or even more. All lite beers are very low alcohol. Rember 3.2 beer? Well, they just changed the name of that to lite and made people buy it thinking it won’t make them fat. But then people drink twice as much, so…

              1. No, I don’t remember. My parents do, though.

  17. Stupid. Anyone who sues over stupid shit like this should have to pay court costs. Call it craft, artesianal, organic, diet. Who guves a shit

    1. Of course its organic, its made primarily from carbon compounds (except the water).

    2. Agreed. It’s stupid.

  18. As a former member of the Brewer’s Association, I tend to stick to their definition of craft, and am perfectly comfortable in saying that Blue Moon isnt craft.

    But that isnt a legal thing.

    1. Thing is. Craft beer drinkers can decide that.

      1. I am. And I have.

    2. I don’t like their definition. Essentially, as soon as you sell a quarter portion of your concern to a large company, you are no longer a “Craft Brew”.

      So, the brewery down the street gives 20% equity to InBev and in return gets a loan for a large processing facility. Another sells out to a regional “Craft Brewer” and moves brewing to their large facility. I sell 30% to InBev and though the others are the ones actually changing how they brew their beer, suddenly I’m the one that isn’t a Craft Brew?

      They try to act like Craft Brewing is about the beer- innovation. But their definition is more about a culture of its ownership. I don’t agree that their vision of culture is better, but to each their own. Nevertheless, I do take issue with them trying to say % ownership has some bearing on the level of innovation, quality or coolness of the end product.

      1. And by the way, though I have no evidence to prove shenanigans, I find it awfully convenient that right around the time Sam Adams (AKA Boston Beer Co) exceeded the then 2 Million barrel a year limit for the Craft Brew definition, the Brewers Association upped the limit to 6 million a year.

        Boston Beer is no mom and pop shop. They do $800 Million a year in sales and are worth north of $2 Billion. So the idea that they are a craft brewer- but a small company in Chicago with a silent ownership from InBev is not- leaves a bad taste in my mouth.

        1. No need to call shenanigans. There is no question about that. No one denied it.

          1. +1 Mickey Mouse Curve

  19. Seems to me there is a catch-22 here. On one hand arguing the government should not be legally defining what words mean, but then on the other hand arguing that companies are free to defraud their customers because, lacking a formal legal definition, words can mean literally anything.

    Come try my new craft beer! And by “craft beer” I meant “antifreeze”, so I clearly cannot be sued for blinding my customers.

    1. I think the Brewers Association should create a craft logo that only their brewers can use. Anyone could use the word, but the logo would be trademarked.

      Like Kosher works.

      1. Didn’t work for Tulpa.

    2. defraud.

      is it beer in the bottle? GTFO my courtroom.

  20. Umm, girl beer. Ok.

      1. Is that another name for girl beer? That’s strange, never heard that one before. I’m a stickin with girl beer.

    1. Ha! Yep, pretty much.

  21. Coors is kinda deceptive in their advertising. There is another brand of theirs that is brewed in two locations. For the beer brewed in Golden, it mentions that it is a Coors company in big letters on the label. That is product brewed for shipping around Colorado.

    For out of state, it is brewed at the other location and the label doesnt mention at all that it is a Coors owned company.

    Deceptive, but not to the level of fraud. But still kind of scummy, in my opinion.

    1. That’s not deceptive at all.

      If you want to know who owns the company, look it up.

      They mention that it’s a Coors company on the Colorado destined product because it sells.

      1. It is deceptive. I look it up, so it isn’t to me.

        Most consumers dont have a convenient app on their phone to track who owns what beer. Or at least not one that they know to use.

        Their is a big big difference between kinda scummy and fraud.

        1. Yeah, but where do you draw the line at scummy?

          Yesterday, I bought a bottle of water that was labeled “gluten free”. Yes, it’s absolutely true, but it also implies that competing brands might not be gluten free.

          At some point, you just have to accept that companies have to cater to everyone, including morons.

              1. I have a hard time believing this water exists non-ironically.

                1. Purchased in the lobby of Marriott Shadow Ridge in Palm Desert yesterday. I’m starting to wish that I had saved the bottle.

                  1. Every day we stray further from God’s light.

                    1. Seriously.

                      Gluten-free nuttery has to subside at some point and leave that problem to people afflicted with Celiac. Maybe even those with Crohn’s?

                    2. God’s light skunks beer.

          1. If you want to drink good gluten free beer, you cannot buy sorghum beer, it’s fucking hideous. You have to get ‘gluten removed’ beer. The best one is Widmer Bros Omission, it’s pretty tasty. I like the IPA and the Ale. The lager is ok. Estrella Damm is another that is pretty good, it’s a lager.

          2. including morons

            We call that “the sweet spot.”

          3. Yesterday, I bought a bottle of water that was labeled “gluten free”.

            I have mentioned before that I had to sit though a roadshow by a company trying to compete with the Atkins Nutritionals during the “Low Carb” fad of the early 2000s… and they had a “Zero Carb” water-brand.

            everyone else in the room was british, and hesitant to go, “Oh come the fuck on already”, but i managed to make their management squirm visibly when i asked whether they had any data on the size of the “Completely Ignorant” consumer-cohort which they were targeting.

            I will give their Marketing people credit (also = hot chick) for not batting an eye and making some superficially-appealing counterarguments, saying, “Look Mr Smartypants, Milk touts Vitamin A&D, and OJ highlights naturally-occurring vitamin C, et cetera et cetera…. ergo, all we’re doing is the same sort of thing”… except that they weren’t really; implying a “value-add” by suggesting something that was never there in the first place had been ‘removed’.

          4. Yesterday, I bought a bottle of water that was labeled “gluten free”.


            1. Because it was 117 degrees, I was thirsty, and I didn’t care to read labels.

          5. One of my favorites was a 3-liter bottle of soda (probably store brand, this was decades ago) that said in big letters, “50% more”, implying you were getting a 3-liter bottle for the price of a 2-liter bottle.

            In much smaller letters, it continued “than a 2-liter”.

            Good luck finding a pound of coffee.

          6. I drawthe line at pseudo-craft beersand payday loans.

        2. It’s only deceptive to people who have their priorities screwed up.

          You should like beer for it’s taste or body or just plain enjoyability. Not for who the hell made it.

          I’ll put it this way. My favorite beer is Rodenbach. If I found out tomorrow that it was secretly made by Budweiser, it would still be my favorite beer. If SABMiller or MolsonCoors or anyone can make a beer that I like, I’m really not going to get my panties in a wad because it was made by a big company.

        3. They need an app and not a search engine?

          1. That is also an app.

    2. Who cares who brews it if you like how it tastes?

  22. I think they should put it in blue bottles. Am I a marketing genius or what? I used to get a 22oz of it, or two, or maybe 3, with an orange slice when I would go to the local Applebees. It’s was pretty good if ice cold.

    1. Blue bottles would probably be hideously expensive since you’d have to buy custom glass.

      1. *facepalm*

        I just can’t even

        1. This, is a real thing:

          Bud Lite Platinum

          1. I know. Would you describe that Bud Light as being hideously expensive?

            1. Oh yes, hideously so, lol.

            2. It cost 20% more than the regular version. For Bud Light, 20% IS hideously expensive.

              1. 20% more than $6? Yikes, that’s hideous!, no one can afford it except one pecenter robber barons! What are they thinking! Ban blue bottles, for equality!

              2. The 20% increase in price is for the NEARLY 50 PERCENT INCREASE IN ALCOHOL.

                And for “triple filtering” Allegedly.

                1. Yep, probably very little to do with the color of the bottles.

                2. I just looked it up, Playa. Noted that it is 6% alcohol. Also has 137 calories which is high for a lite beer. For instance, regular bud lite is only 110 calories. So I think this is somewhere between a lite and regular beer. But 137 calories is still really low for a 6% beer.

                  I was a little surprised by that.

        2. Brown, green, and clear bottles a very common, so if you’re sourcing them, the economies of scale are going to make them far cheaper than bottles in some other color that’s going to require a separate manufacturing chain just for you.

          1. Did you know that blue glass is a special glass that is only mined from one moon of Neptune by the Neptunians?

            1. We don’t get them from Uranus?

              1. Stormy might, and they’re hideously expensive.

            1. Being serious, I couldn’t tell you if these bottles are actually the old style blue glass as in ‘cobalt’ glass, if the glass is made using some new cheaper technique, or the bottles are actually only blue on the outside of the bottle, which is a common trick these days to make fake blue glass, or any color glass, and they do this so well today, you actually have to look carefully to tell the difference.

          2. The Blue Moon brands sold 2 million barrels of beer in 2013. That’s over 200 million liters of beer.
            They’ll get whatever color bottle they want.

              1. I’m not trying to be a dick about this. I might not always agree with Stormy, but he’s a smart guy. He’s just wrong about the bottles.

                Maybe it’s because I just finished my 1st beer, which came in a bottle made of glass from the lens of the Hubble telescope.

                1. Oh, you’re not being a dick, the hideously expensive blue bottle thing is absurd.

                2. If unusually colored bottles are the same expense as brown, green, and clear, how come other bottles are so rarely seen?

                  1. I don’t know. I’m not Allah Christ.

                    People like Gilmore worry about this shit so that I don’t have to.

    2. Applebees?

      You’re worse than Tulpa!

      1. The beer was just as good there as anywhere else and often cheaper, and it was very close. Hardly ever anyone in there on a week night, so I could just sit at the bar or over in a corner booth and drink my beer, maybe a couple of appetizers. My wife would drive, she rarely drinks, and we would just sit there and talk. Very relaxing.

      2. Why is everyone down on Applebees?

        I like fine dining as much as the next guy – although I was unimpressed with the pancetta salad had in one of Paris’s finest (waves fist at Paris on globe) – but I don’t mind me an occasional Applebees. It’s inoffensive and good tasting.

        1. I dunno, I really liked the one I used to live near. They always had something good on draft and good appetizers. That’s what I mostly went for. We ate there occasionally, sure not one of my favs, but it wasn’t horrible either.

        2. It might be a factor of frequent involuntary attendance. When you have go somewhere or have something when you’d prefer not to, it tends to lose its shine.
          Applebees is a safe choice for coworker lunches, so if your choices are overridden by the choice of Applebees, it hurts its reputation even if they do fine.

          Pizza also has the same problem. It is the safest food to order into offices, so office workers tend to get burnt out with pizza, even though it is self evidently an awesome food.

        3. I’m not against chain restaurants, per se, but if I’m going to a sit-down restaurant I like atmosphere.

          1. By atmosphere, you mean loaded potato skins?

            1. yes, unless that’s one of those euphemisms

  23. If your fucking pinstripes brew piss call it anything you want but goddamn delicious.

    The only ‘delicious’ piss I enjoy is shot from a pink clit nozzle dangling micro-like from between the heaving thighs of goddamn desire.

    However, GO GRUIT! Goddamn spice knuckles gripping the edges of infinities wrapped in botanicals and pure fucking chance.

    1. Pics. From the second paragraph only. Please.

      1. Tried this carnival of lost opportunities on more than one occasion. One time my third party camera babe kept wanting to crawl on top of me and eventually did so while sticking her vagina with my prick while the lovely brunette pissing into my mouth went dry and stepped on my fucking 600 buck camera and almost broke my goddamn nose when she sat on my fucking face. Her pussy was sick, bro. Super fucking sick vagina that one.

        1. You have Playa excited now.

          1. Don’t you dare project on me.

            1. Agile will have to take care of that.

              1. Oh, and I advise safety glasses.

                1. Then what’s the point? If I’m not getting piss in my eyes, why did I even show up?

                  1. For the pink clit-nozzle?

  24. Fucking Blue Moon liquid is a svelte gateway, man. The entrance to the libidinous halls of imbibing awe are lined with mainstream levers shocking tall glasses with spewing foams topping nectar produced by people in jeans worn way too fucking tight. But, this is fucking OK, bros. Blue Moon is a decent beer I used to drink a long fucking time ago.

  25. Meh, I brought it into my bar on draft for the summer to see how it would sell.

    I think I’m gonna get stuck with a case of unused oranges.

    1. Bar?

      Are we friends?

      If not, I’d like to be your friend.

      1. I think you’re on the opposite side of the country? I’m in the ‘business unfriendly’ state of CT.

        It’s a small dive bar anyway, nothing fancy.

          1. And I have nothing to contribute.

        1. Was just there. Sharon, Ct.

          1. Hoity toity NY horse country is right across the border in Millerton.

          2. That’s the boonies of CT. My uncle has a place up there, nice & secluded.

            I’m down in SW CT, which is really an extension of the NYC area, as much as I hate to admit it.

            1. Ahh, I refer to that as the super-annoying super-rich part of CT. As compared to Avon/West Hartford which is the Super-Annoying Regular Rich Area of CT.

              Then again I live in a town most known for smelling of cow farms so…

  26. RE: Yes, Blue Moon Is Brewed by the Second-Biggest Beer Company In America. It Can Still Be a ‘Craft Beer’
    A federal court finds Belgian-style witbier Blue Moon is not deceptively advertised as a craft beer.

    Isn’t it great to know we need taxpayer money to be spent freely in order for some government appartachik to tell us all what kind of beer a distributor is selling.
    We can all agree we’re all too stupid to find out by ourselves with such useless search engines as the internet.
    Thank God Big Government is in our daily lives!

  27. “using phrases such as “Artfully Crafted.””

    I don’t know about the beer, but that *phrase* sure is artfully crafted. Their legal and marketing people must be the equivalent of master brewers.

  28. The Brewer’s Association used to be a respectable organization, but they’ve outlived their purpose. They are clinging to ideals that died out in the 1990s, and they too are all about the money. Just check out the “Members Only” session of the Great American Beer Festival. It’s overbooked and a miser’s delight from what it grew out of in the 1990s.

    Ironically, most craft brews were brewed as contract brews by larger facilitates. Boston Beer Company started as a contract beer; Brooklyn Brewery was a contract beer; Pete’s Wicked Ale?heralded as one of the great micros that started it all in the 1990s?was a contract brew made by none other than Miller.

    So the Brewer’s Association is full of shit and should basically disband because they’re a fucking contradiction.

    1. Essentially the Brewer’s Association is a PR concern for large companies that are not HUGE companies. I love New Belgium, don’t care for Sierra Nevada and will drink Sam Adams from time to time, as long as I don’t have to listen to a Patriots fan tell me about the supremacy of Boston Everything. Overall, I have nothing against their beers specifically. However, these three big companies have essentially locked down the BA to ensure that the public thinks a company with 5 zeros behind its revenue numbers is somehow better than a company with 6 zeros.

      The brewing industry is beholden to distribution. Getting national distribution is extremely difficult, and only a handful of “craft brewers” have managed the task. Their definition of Craft Brewer is designed to solidify their place in the market. They get massive rack space in the “Craft Brew” section of liquor stores which crowds out regional competitors. And if a competitor tries to raise capital for national distribution by selling A QUARTER of their company to InBev, they no longer get on the “Craft Brew” section of the store.

      It is a racket.

  29. National Beer, National Beer
    You’ll love the taste of National Beer
    And while we’re singin’ we’re proud to say
    It’s brewed on the shores
    Of the Chesapeake Bay.

    Some things, when pounded repeatedly into the brain of a child, never leave.

      1. (that was sarcastic, by the way)

        1. You should be grateful. I normally charge extra for nostalgia.

  30. And “no reasonable consumer” would be misled into erroneously thinking Blue Moon is a craft beer, considering there is no standard legal definition for “craft beer.”

    Not everyone is a lawyer. If words mean something *in English*, they can qualify as deceptive advertising, and thereby fraud.

    Some people prefer to support small breweries. Committing fraud against them through false advertising should be illegal.

    Seems our good buddy Judge Gonzalo Curiel isn’t really hep to Common Law, and prefers Roman, where every jot and tittle is about legal definitions from government. Perhaps he’d be more comfortable in a country with Roman Law, instead of Common Law. Hint, hint.

    1. There is no such thing as federal Common Law.

    2. Is Sam Adams a small brewer? Is Sierra Nevada? How about New Belgium?

      These companies make hundreds of millions of dollars a year, with company valuations north of a billion. And yet they are considered Craft Brewers. Why? Because they wrote the fucking definition of a Craft Brewer. Strangely, they wrote it precisely to exclude anyone bigger than them- and rewrote the definition when they grew bigger than that original amount.

      And the second that a small company takes investment from a large brewer- 25% ownership to be exact- not even majority ownership- that small brewery can no longer be called a craft brew. But if that same brewer sells out to Sierra Nevada wholesale, they get to keep the title.

      So how is that any less fraudulent by your definition if this was really about supporting small breweries? It is about big (but not huge) brewers protecting their shelf space on liquor stores. They get all the benefit of Big Company distribution that their deep pockets provide, but get special placement at BevMo. The small breweries can’t compete with that. If they want distribution across states, they have to raise money from one of the large brewers, which conveniently loses them their title of Craft Brewer.

      Those who love small brewers should be happy that InBev and Coors are funding small brewers around the USA. Other than being more competition for Sam Adams, it does nothing but increase our choices…which is why they “crafted” the definition as they did.

  31. Judge Curiel should recuse himself simply because he knows nothing about beer.

  32. Some of us are weirdos who don’t like carbonated beverages.

    I drink wine, not beer.

    1. So no Champagne? Fine, more Cedric Bouchard for us.

  33. Just as to prove or disprove a point, I just came back from the liquor store, where I found ‘hideously expensive’ beer in blue bottles, for $7.50 a six pack. I called my bank for a loan, but they turned me down. Damnit, what the hell do they think, I’m Bill Gates!?

    1. Don’t forget to mention that price includes county mandated middlemen..

  34. Blue Moon? I think the stuff must be half yeast. I remember it tasting like a loaf of bread with foam on it.

Please to post comments

Comments are closed.