Reason.com - Free Minds and Free Markets
Reason logo Reason logo
  • Latest
  • Magazine
    • Current Issue
    • Archives
    • Subscribe
    • Crossword
  • Video
    • Reason TV
    • The Reason Roundtable
    • Just Asking Questions
    • Free Media
    • The Reason Interview
  • Podcasts
    • All Shows
    • The Reason Roundtable
    • The Reason Interview With Nick Gillespie
    • The Soho Forum Debates
    • Just Asking Questions
  • Volokh
  • Newsletters
  • Donate
    • Donate Online
    • Donate Crypto
    • Ways To Give To Reason Foundation
    • Torchbearer Society
    • Planned Giving
  • Subscribe
    • Reason Plus Subscription
    • Gift Subscriptions
    • Print Subscription
    • Subscriber Support

Login Form

Create new account
Forgot password
Reason logo

Reason's Annual Webathon is underway! Donate today to see your name here.

Reason is supported by:
WesleyDavidMusic

Donate

Promoting Assertiveness Is Rape Culture, Says Internet

On Forever 21's "rapey" new t-shirt

Elizabeth Nolan Brown | 3.15.2016 11:55 AM

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL Add Reason to Google
Media Contact & Reprint Requests
Large image on homepages | Forever 21
(Forever 21)

A shirt for sale until recently on clothing store Forever 21's website is being blasted as "creepy," "offensive," "anti-consent," "rapey," and "pro-rape" by the media. Its message: "Don't Say Maybe If You Want To Say No."

Forever 21

The context in which I most frequently hear complaints about people saying "maybe" when they mean "no" is in the context of social gatherings. Most people have had this friend sometime, right? The one who always says they may swing by and never shows. The one who marks maybe (or, now, "interested") on Facebook events and always flakes. This sort of wishy-washiness or inability to state one's actual intentions in terms of social commitments is a complaint I've heard others make relatively often, and where my mind first goes reading the slogan on this Forever 21 shirt. 

But beyond that—i.e., even if you think mine is a naive interpretation and clearly the shirt is laden with sexual connotations—the interpretation of it as promoting rape or diminishing the importance of consent directly contradicts the words on the shirt. If anything, the shirt promotes good sexual consent etiquette and encourages assertiveness about one's sexual wishes. Read as a message about sex, it says, hey, if you're not into something, say so in a clear and unequivocal way. 

So how can that message possibly be construed to promote sexual violence? Because we live in era where not blaming rape victims for what happened to them—a worthy sentiment on its own—has morphed into a mandate never to suggest sexual-assault prevention behavior in any way. Nail polish that detects so-called date-rape drugs? Women shouldn't have to wear special cosmetics to keep rapists at bay! College administrators discussing locations and situations common in campus sexual assaults? Women shouldn't have to curtail their social lives to avoid being raped! Promote assertiveness in young people about their sexual intentions? Teach rapists not to rape, not victims to avoid being raped! We've gone from a world where the worst conservative parodies about liberal reactions of this sort are now routine across left-leaning social media and feminist blogs.

In response to the current outrage, Forever 21 issued an apology Monday. It also listed the controversial shirt as "sold out" on its website. 

When you read through stories about campus sexual assault cases routinely, one facet that sticks out is how often victims say they "froze," or "shut down," and either said nothing about their wishes or gave vague responses like "I don't know." The people they later accuse of assault, meanwhile, say they didn't know their actions were unwanted. A lack of clarity about sexual boundaries is certainly an issue for young people today (and probably always). An affirmative consent standard—the idea that only "yes means yes"—is supposed to help mitigate these misunderstandings, and as a social norm (rather than a legal standard) or launch point for discussion of sexual consent, I don't think it's a bad idea. But "unfortunately, no one else can bear the burden of deciding who we want to have sex with, and then articulating it forcefully," as Megan McArdle writes. "And a feminism that tries to compensate for this, rather than teach young women to be firm about their own sexual wishes, is counterproductive."

For our messages about sexual boundaries and consent to be the most effective (and at all feminist), they must also emphasize to young people the importance of expressing their own sexual desires clearly, be these desires affirmative, negative… or even maybe. Sometimes one really does mean "maybe," and that's okay, too—as long as people don't say maybe when they really mean no.

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

This field is for validation purposes and should be left unchanged.

NEXT: Cops Caught on Camera Eating Dispensary's Snack Bars Charged With Theft

Elizabeth Nolan Brown is a senior editor at Reason.

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL Add Reason to Google
Media Contact & Reprint Requests

Show Comments (86)

Webathon 2025: Dec. 2 - Dec. 9 Thanks to 1095 donors, we've reached $640,176 of our $400,000 $600,000 goal!

Reason Webathon 2023

Donate Now

Latest

Trump Is Still Claiming He Saves '25,000 American Lives' When He Blows Up a Suspected Drug Boat

Jacob Sullum | 12.9.2025 3:55 PM

Sweating the Little Things

Christian Britschgi | 12.9.2025 1:55 PM

The Free Market Can Connect Rural America Faster Than the Government

Ed Tarnowski | 12.9.2025 12:15 PM

Trump Is Using the 'Misinformation' Censorship Playbook Republicans Attacked Biden for

David Inserra | 12.9.2025 11:25 AM

If FIFA Doesn't Want People To Think It's Corrupt, It Should Stop Doing Things That Look Corrupt

Jason Russell | 12.9.2025 10:45 AM

Recommended

  • About
  • Browse Topics
  • Events
  • Staff
  • Jobs
  • Donate
  • Advertise
  • Subscribe
  • Contact
  • Media
  • Shop
  • Amazon
Reason Facebook@reason on XReason InstagramReason TikTokReason YoutubeApple PodcastsReason on FlipboardReason RSS Add Reason to Google

© 2025 Reason Foundation | Accessibility | Privacy Policy | Terms Of Use

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

r

I WANT FREE MINDS AND FREE MARKETS!

Help Reason push back with more of the fact-based reporting we do best. Your support means more reporters, more investigations, and more coverage.

Make a donation today! No thanks
r

I WANT TO FUND FREE MINDS AND FREE MARKETS

Every dollar I give helps to fund more journalists, more videos, and more amazing stories that celebrate liberty.

Yes! I want to put my money where your mouth is! Not interested
r

SUPPORT HONEST JOURNALISM

So much of the media tries telling you what to think. Support journalism that helps you to think for yourself.

I’ll donate to Reason right now! No thanks
r

PUSH BACK

Push back against misleading media lies and bad ideas. Support Reason’s journalism today.

My donation today will help Reason push back! Not today
r

HELP KEEP MEDIA FREE & FEARLESS

Back journalism committed to transparency, independence, and intellectual honesty.

Yes, I’ll donate to Reason today! No thanks
r

STAND FOR FREE MINDS

Support journalism that challenges central planning, big government overreach, and creeping socialism.

Yes, I’ll support Reason today! No thanks
r

PUSH BACK AGAINST SOCIALIST IDEAS

Support journalism that exposes bad economics, failed policies, and threats to open markets.

Yes, I’ll donate to Reason today! No thanks
r

FIGHT BAD IDEAS WITH FACTS

Back independent media that examines the real-world consequences of socialist policies.

Yes, I’ll donate to Reason today! No thanks
r

BAD ECONOMIC IDEAS ARE EVERYWHERE. LET’S FIGHT BACK.

Support journalism that challenges government overreach with rational analysis and clear reasoning.

Yes, I’ll donate to Reason today! No thanks
r

JOIN THE FIGHT FOR FREEDOM

Support journalism that challenges centralized power and defends individual liberty.

Yes, I’ll donate to Reason today! No thanks
r

BACK JOURNALISM THAT PUSHES BACK AGAINST SOCIALISM

Your support helps expose the real-world costs of socialist policy proposals—and highlight better alternatives.

Yes, I’ll donate to Reason today! No thanks
r

FIGHT BACK AGAINST BAD ECONOMICS.

Donate today to fuel reporting that exposes the real costs of heavy-handed government.

Yes, I’ll donate to Reason today! No thanks