Nothing Says 'Voting Is Important' Like Lil' Jon and Lena Dunham Dancing

"Rock the Vote" gets even more desperate.

If "turn down for what" is a rhetorical question about why one would cease partying, "turn out for what" represents the calculation about how to motivate oneself to vote in the midterm elections this fall.

Or at least that's the message in Rock the Vote's latest video, released Tuesday, starring Lil Jon. In it, the rapper modifies the phrase from his YouTube hit with over 120 million views for the nonpartisan voter mobilization group.