Adults Who Use E-Cigarettes to Quit Smoking Prefer Supposedly Juvenile Flavors


Vape Lounge

The New York Times reports that "more than 7,000 [e-cigarette] flavors are now available and, by one estimate, nearly 250 more are being introduced every month." Critics often claim this proliferation of flavors shows the industry is targeting children. In my latest Forbes column, I cite new survey data that show the critics are wrong to assume that nontobacco flavors appeal only to kids. Here is how it starts:

At a Senate hearing last month, Jay Rockefeller noted that electronic cigarette fluid is available in a wide variety of flavors—conclusive evidence, to his mind, that e-cigarette companies want to hook children on nicotine. "I am an adult," the West Virginia Democrat said. "Would I be attracted to Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I wouldn't."

Call it the Rockefeller Rule: If an e-cigarette flavor does not appeal to this particular 77-year-old senator, it could not possibly appeal to anyone older than 17. Rebutting that claim, Jason Healy, founder and president of Blu eCigs, cited a customer survey that found "the average age of a cherry smoker is in the high 40s." Survey results released on Thursday by E-Cigarette Forum, an online gathering spot for vaping enthusiasts, reinforce Healy's point, showing that grownups prefer the flavors that Rockefeller insists are strictly for kids.

Read the whole thing.

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  1. Used to live in Jay Rockefeller’s voting precinct in Charleston.

    Let the record show that one of his local nicknames was “possum face”.

    That is all.

  2. I bet Rockefeller would be interested in this …

    Nicotine Suppositories for the win!

  3. What a moron Rockefeller is. I guess Godiva must be targeting children with those $50 boxes of orange creamsicle, peach bellini, and cherry cordial chocolate truffles, huh?

  4. Some good summer brews are 21st Amendment’s Hell or High Watermelon, Dogfish’s Festina Peach, and Weyerbacher’s XIX which is a mango wheat. Rockefeller should pack shit, get out.

    1. They’re trying to get minors to drink! BAN IT.

  5. In West Virginia we used to say that, sadly, “Possum Face” proved that the governorship could be bought.

    It was a minor point of pride, though, that we didn’t come nearly as cheap as he thought we would.

  6. It’s because most of the “tobacco” flavored juices taste terrible. It’s also because stronger and distinct flavors like say vanilla or chocolate or fruits hold up longer as your tank gets gets used, allowing you to go longer without replacing/cleaning.

    Never mind, it’s cuz of the childrenz.

  7. I vape peppermint patty and it is deelish! The day I found out I could smoke chocolate was the happiest day of my life.

  8. I got one that tastes like Fruit Stripes gum. Yay!

  9. What do you mean supposedly? Why am I doing this if it doesn’t taste like juvenile?

  10. ewww… this one tastes like Warty.

  11. Just as people like fruity-ass drinks, they like fruity-ass tobacco products. This isn’t new.

  12. I’m partial to peppermint myself and I’m over 40.

  13. How about one Pussy Boat flavored?

  14. I like NicQuid Banana Nut Bread. Forbidden Fig is good, but I wish the Henley sold flavors like steak w mushrooms too.

    I was never a smoker, but am trying vaping as a substitute for eating. Unadvertised bonus: nicotine seems to help my post-herpetic neuropathy.

    The Henley Vaporium is where there was an Italian restaurant we’d repair to after meetings of the Libertarian Party of NY in the 1980s.

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