At the beginning of 2013, the postal service unveiled a series of stamps inspired in part by First Lady Michelle Obama's "Let's Move" anti-obesity campaign. Titled "Just Move," the 15-stamp collection, originally scheduled for release in 2014, featured drawings of children in various athletic activities. But, writes Scott Shackford, when members of the President's Council on Fitness, Sports, and Nutrition saw the images, they objected. The children were frolicking unsafely! In one stamp, a child was skateboarding without kneepads. In another, a child was jumping into the water cannonball-style.