Culture

LeBron James Marketing Firm to Represent Johnny Manziel as He Prepares for NFL Draft

LeBron started mentoring the A&M QB last year

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LeBron James began offering guidance to Texas A&M quarterback Johnny Manziel last summer, and now that relationship has turned into a business opportunity.

Manziel, who recently declared for the NFL draft, will be represented by James' marketing firm, LRMR. Manziel is the 2012 Heisman Trophy winner who also was the subject of off-the-field controversies.