Google Launches the Open Automobile Alliance, Will Promote Use of Android in Cars

Will be working with Audi, GM, Honda, and Hyundai


Google has confirmed what the tech press has been leaking for weeks – Android is coming to a car near you. Google has launched the Open Automobile Alliance (OAA) to promote Android in cars, but it will not be easy. Many car makers make a decent profit on proprietary infotainment systems that tend to cost an arm and a leg. Also, Apple is vying for the same market, so we could see a repeat of the smartphone wars in the auto industry.

Luckily Google has a few heavy hitters on its side, namely Audi, GM, Honda and Hyundai. Nvidia is on board, too, which is hardly surprising given the company's focus on infotainment in recent years. Apple's list of supporters is even more extensive, as it includes Mercedes Benz, Nissan, Chevrolet, Kia, Volvo and Jaguar. Honda and Hyundai are going with both platforms.