If You Think 'Pajama Boy' Looks 'Effeminate,' You Need to See How Obamacare Is Being Marketed to Actual Gays
Gym bunnies for health coverage!

As Nick Gillespie noted this morning, some of the criticism of the horrible Obamacare enrollment ads featuring the young hipster in pajamas has some subtextual nonsense tied to perceptions of the sexual orientation and identity of the model.
It's particularly silly because nobody who has had any experience dealing with actual gay men would have picked that man to sell Obamacare. Here is how Obamacare is being sold to actual gay men:
The advertisement is by Out2Enroll, created by the Sellers Dorsey Foundation to promote the Affordable Care Act's benefits to the LGBT community.
Hat tip to gay (and occasionally NSFW) blog Towleroad.
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That was...something.
Seriously. Does the marketing to straight men feature four busty bikini models jumping up and down and embracing?
'Cause that'd be cool.
And as one of the commenters at Towleroad noted, how are they planning to market to lesbians?
That was gayer than 7 dudes blowing 6 dudes.
North Korea can't nuke us soon enough.
I'm not sure about that... but I'm also not sure whether the cult of personality around Kim Jong Un can compare to the cult of personality around Obama.
Hey now, Margret Cho has never looked better.
Best comment ever.
*not antigay here, it's just a terrible commercial.
Why does Episiarch have that banana peel on the side of his elf hat?
It's not a banana peel! It's a used condom, blindey! Go get your eye prescription checked!
It's a used condom, blindey!
Tip o the cap to you for not littering!
Just the tip?
He needs a place to hang it when he has an erection.
Yeah, that's pretty gay.
I have the most awkward boner right now.
Well, no. Not the most awkward.
You reserve the most awkward boners for NutraSweet.
He can tie it in a knot and tie it in a bow.
#wwwhd?
What the fuck did I just watch?
Something that I actually kind of find insulting to gays.
Condescension and stereotyping?!? From the Obama administration? That's un-possible!
To sell gays the ACA, do they really need to portray them as perpetual underwear prancers?
I can't wait to see the ad aimed at lesbians.
Maybe they can get Portia de Rossi.
And Amber Heard. We can only hope.
I'm sold!
Sorry, the correct answer is Jodie Foster, Rachel Maddow, and Lindy West.
THAT would be the most awkward boner.
There's a part of my body that has just toally retreated into my groin, never to emerge again. *shivvers*
Jodie Foster was *hot* back in the day. She still looks good for her age.
Q) What do you call an army of angry lesbians?
A) Militia Etheridge!
I had to log in just to tell you:
THAT was funny! I literally LOLed!
Like what a straight guy would think gays want to see.
Bingo.
Mmmm...rather like the "let's face it, women are too dumb to realize they've been raped" coalition. Or, my personal favorite as a Latina, "Come on, Hispanics are too stupid to go through the legal immigration process."
So I went and looked, it appears that they only use sexy to sell to the gay men. Lesbians and trans-men don't get eye-candy.
Gay trans-men do, you othering otherer.
Ah, good point. I should have qualified that as trans-men who identify as hetero.
I'm confused. 🙁
You aren't the only one.
Hetero Trans-Men: Biological women who think of themselves as men and that are attracted to women.
Whatever you say, Vegisexual Trans-Alien.
Soooo, lesbians then?
Lesbians--even butchest of butch lesbians--still consider themselves women. Trans-men consider themselves men, whether pre- or post-op.
Can't help it, I just have to add my new favorite term "empenised". Because if you insinuate I'm just a walking vagina, that's sexist, but turnabout is fair play.
I had an employee once who was born male, dressed as a female, was midway through sex-reassignment, and had a girlfriend.
What confused me the most was this: was the GF a lesbian?
But "curious"?
You spelled it wrong; the correct spelling is "butt curious"
I believe the correct word is "questioning".
Can you be "question" your gay orientation, or is it only allowed to go one way?
I can not think of a better example of something our Founding Father's most certainly would never have thought our federal government should be doing than that advertisement.
I think there is a lot there that the founders would have had an issue with.
To be fair, this wasn't a government advertisement. It was produced by a private organization that thinks they know what would encourage gay men to purchase a maternity coverage.
Talking about healthcare...
Now, I know no one is going to believe this, but...your link doesn't work. Shocking, amirite?
did you have a stroke from all that coke? for once one of SF's links actually leads somewhere.
I wish. When I first tried the link it didn't work but now does; I must assume NutraSweet created the meme and submitted it but it took a few minutes for it to become available.
No, your shitty Seattle coffee shop wifi is so slow it timed out. Get a job, hippie.
Epi only goes to the indy-shops where it's the people's wifi!
Uptown Espresso's wifi has been a real disappointment, I have to say.
That place still open?
Apparently.
The Paul doesn't get out any more.
Wow. That really changes my perspective on that guy. No wonder he just wants to sit around in his PJs drinking warm beverage.
I'm impressed he even CAN sit...
I can't keep up, is it okay to sexualize gay men like that for exploitative purposes? Obviously if the ad were slutty female elves in lingerie it would be sexist and a testament to the GOP's problem with women.
"Obviously if the ad were slutty female elves in lingerie it would be sexist and a testament to the GOP's problem with women"
NO THEN IT WOULD BE AWESOME AND THE LAST LINE OF DEFENSE IN THE WAR ON CHRISTMAS = YOU MIGHT TAKE OUR JESUS IN A MANGER, BUT YOU CAN'T TAKE AWAY OUR WOMEN DRESSED AS SLUTTY ELVES
No. No they can't.
Linking a 240p video of this scene?
You're a monster.
You find better, asshole. I only have so much time to search.
BOOM
That is it, right?
FAIL
At least it was 480p.
That contains my favorite economics joke ever.
The comments to the Duck Dynasty guy's interview are great. Nothing says tolerance like calling everyone who watches a show a bunch retarded rednecks.
There are two things that I hate more than anything else: first, intolerance directed against traditionally disadvantaged minorities defined by ethnicity and socieconomic status; and second, redneck trailer trash.
"The only thing we hate more than racists are spics!"
Its Liberal Tolerance and Progressive Open Mindedness in action = spit on everyone who disagrees with them as morally inferior uncultured philistines who need to be imprisoned for even thinking wrong thoughts. REPEAT.
And Greeks. "Everybody knows Greeks are just Jews without any money."
to be fair...
Someone suggested Pajama Boy was a fag?
Someone's gaydar is pretty fucked up. THAT WAS A BETA MALE, NOT A GAY.
I mean, please. Some people need to get out of the house more. That's just sad.
Also, beta males are totally fucking lame, while teh gaze are like, WHOO HOO PARTY TIME GET DOWN!!
Hit it Haddaway* =
http://www.youtube.com/watch?v=xhrBDcQq2DM
*for those who complain that the repeated use of this musical reference as a gay meme-thing is a limiting and reductive stereotype that pigeonholes gay-identity and presents a false notion of ... OH SHUT UP BITCH
Jesus, more like gamma or epsilon. I actually listened to Limbaugh on the way to the liquor store, and he struggled to find the word "androgynous."
Yeah, even beta males were sitting around drinking their Bacardi wine coolers going, "I have the strangest urge to like, hit that guy with my closed fist but like...I've never done that before....weird"
Nah. Pajama Boy is to beta males what youtube commenters are to the rest of us.
"what youtube commenters are to the rest of us."
oh.... those people?
http://www.youtube.com/watch?v.....k#t=00m35s
I just thought of them as cheap pet food.
Someone suggested Pajama Boy was a fag?
Someone's gaydar is pretty fucked up. THAT WAS A BETA MALE, NOT A GAY.
Right, he clearly didn't work out enough to be gay. /stereotype
So I see you enjoy sounding like a fool
You know, your point would probably have more resonance if not for the video linked here
I was going to make a similar comment. Why is criticizing something as unmanly or effeminate inherently seen as an attack on gay men? Even if you don't take a stereotyped view of gay people either way, the criticism ought to remain viable.
""Why is criticizing something as unmanly or effeminate inherently seen as an attack on gay men? ""
I think Nick was pointing out *actual* comments re: PJ-boy as attack on gay men
of course, no one can find said examples because now they're buried in some link within a link within a link of the Reason 24/7 ABYSS....
Now, attacking beta males = that's PERFECTLY KOSHER. And recommended.
People are reading an awful lot into that one picture. For all any of us knows that guy is so alpha that he doesn't give a fuck what you think of his pajamas and as soon as he finishes that cup of cocoa (which is really just bourbon) he's going to beat his woman unconscious with his dick and then go machine-gun some fluffy bunnies.
...but probably not.
No, probably not, but I like to keep an open mind.
Um, this is still a better ad than pajama boy. At least these men are out of their parents' houses, making an honest living.
Now he's at his parents' house? I'm beginning to think that comments on this guy have a lot more to do with the commenters than the image itself.
Don't get me wrong. The expression on his face makes me want to punch him as much as anyone. But I am finding the level of nuance being read into one photo very amusing. The word "projection" keeps popping into my mind.
You're totally right.
I also think anyone reading "gay" into this video? TOTALLY UNFOUNDED. These are just a bunch of friendly guys having a good time and enjoying the seasons's cheer.
...in.............their underpants.
so it was warm out. i think some people are projecting just a tad here.
What, so manly men can't occasionally enjoy a warm beverage and some nice flannel pajamas on a winter morning?
Whatever. Of course he looks like a gigantic twerp. I'm just really amused at the degree to which people have been reading things into it regarding his sexuality, his living situation, his ability to be assertive with women, etc.
pause for a moment and reflect that the entire point of marketing and adverts is to imbue the material with as much unstated ideas as possible. *reading into it* is exactly what is intended. the Obama admin sees their "audience" as a bunch of kidults living with their moms. i dont think thats an interpretive stretch
Maybe it's just me. I've been getting annoyed at several people in my real life recently for reading way too much into things that other people say or do. I like taking what people say to me at face value. If you want to tell me something, fucking tell me it, don't make me guess you intentions. Again, maybe I'm the weirdo.
What you really mean by that is that you're gay. That's what I'm reading into it, anyway.
Shorter commercial: want to get fucked in the ass by a website? Bend over at healthcare.gov.
+1 Threadkilla!
Alright, everyone out of the thread, it's already been won.
And we have a winner.
We have a weiner!
+runner up!
In this context, it might not be entirely clear that getting fucked in the ass is a negative.
Even if you think it is a negative, if you've gotta be fucked in the ass, these would be the guys to choose for it ... unless they are positive.
Hmmmmm... You know, I kind of want to get some Obamacare now.
It didn't make this one, but I salute them!
I'll say this much, they know their audience.
I sent pajamaboy pic as a text to my nephew. He wrote back: 'Well, off to the killing spree.' Hope he was joking. Oh, yeah, what I reported earlier this week I assumed was the gift of a crossbow to me. No, he bought it for his dad. Damn it, I was really looking forward to it.
Just tell him you're actually his real dad. You'll get the crossbow for sure!
But he looks nothing like me!
Kids are stupid, don't worry about that. Just tell him how you humped his mom. He'll appreciate that.
She was pretty hot back then. Not so much so now though.
That's not a nice thing to say about your sister.
No, he's completely correct. She's really gone downhill. His sister, that is.
Would you rather us talk about your sister?
Epi has a sister? Jesus...
She's actually a very nice person. The evil pervert gene is on the Y chromosome in his family.
Are you sure, SF? She had me contracted to wipe out the Zaffords and Hodunks, so I'm pretty sure she is plenty evil.
Epi is not Scooter. That was just a rumor that got out of control. He doesn't have the fashion sense and social skills to be Scooter.
I'm more of a Zombie TK Baha.
But all of those suicides, I just assume he hit the speed dating scene.
The evil pervert gene is on the Y chromosome in his family.
I don't know. I've heard a lot of things about his mom.
I don't know. I've heard a lot of things about his mom.
Where do you think he got the Y chromosome from?
Yes. Her name is Rosy Palm (and he has five more in addition to her). Their relationship has always been a little... awkward.
DON'T TALK SHIT ABOUT MY HAND SISTER
That's a threading limitation in action. Your sister! You have a sister, right?
Damn it, I was really looking forward to it.
You still can, if you don't run very fast.
Appreciate the bind this puts me in. Now that his dad is getting one, if I get myself one, everyone will assume that I got it because his dad has one. No, I want one because its so cool, and I thought I was getting one!
Get a spear gun. Then *he'll* be the one with the coveting.
That's a great idea. You have my thanks. It's been ages since I've hunted shark. No, not great whites, just tasty little two feet long ones that are very common on our coast. I'm not suicidal. But it is damn fun.
Too easy with a spear gun. I use one of these.
Preferably a harpoon gun from a whaling vessel. Bigger is always better...
But then it would be a contest. Spearguns, nailguns, crossbows, those things are never going to be not in style, but Greenpeace has totally made the harpoon gauche with their Save the Whales campaign.
Maybe harpoon a Greenpeace vessel?
Also, the brother in law is a sports fisherman with a wall of trophies. If I bought a whaling boat, he would assume I did so for him. It would be awkward.
This is the fruit of your peeking pre-Christmas, Killaz.
Jesus H. Christ. I haven't been that embarrassed for a minority group since the "ghetobots" in Transformers 2. And just think: this festival of insulting stereotypes is how people who are allegendly "tolerant" and "open minded" about homosexuality view homesexuals. I just... wow.
Just enjoy the mask slippage.
Oh, and some of the lyrics? "Hope you're stuffed from your Thansgiving, now it is the season for giving... The plans are better can't top 'em..."
Sheesh...
there you go with the "gay" again! will you guys never stop? whatever happened to good ol red blooded american men socializing during the holidays without you slipping all this "sex" stuff into it? soon youre going to ruin other perfectly hetero activities, like dancing to house music with your shirt off, or rollerblading.
You guys are missing it.
It doesn't matter how tawdry and shallow we think it is. It doesn't matter how stereotypical it seems. I've worked around a lot of gay men for years and I can tell you that this video will be very popular with them, even if they do feel a little cheap afterwards.
They're still dudes, just with other dudes.
Pretty much this. It isn't sexist for gays to stereotype and sexualize other gays. They're all on the same team.
And I assume the reason we haven't seen Lady B. and Jesse around is they're busy in their bunks?
"And I assume the reason we haven't seen Lady B. and Jesse around is they're busy in their bunks?"
Where do I sign up for that news letter!
*too creepy?*
"And I assume the reason we haven't seen Lady B. and Jesse around is they're busy in their bunks?"
Where do I sign up for that news letter!
*too creepy?*
There is also zero chance that an ad like this would be released without being screened, critiqued, and approved by members of the gay community first.
Maybe so. But I don't care how great they think this ad is, it isn't going to get them to sign up for crappy insurance or feel any better about their existing insurance getting canceled.
Like it matters, since the vast majority of them are already on the TEAM.
There are no that many of them. And yes, they are committed leftists and would probably agree to send fellow gays to the camps if it was the price of getting universal healthcare.
The more important thing is that no one is going to be jumping in to save the system from the death spiral.
We'll be in our bunk... for about the next 12 hours.
The worst part of this is that I'll have "Let It Snow" stuck in my head for the rest of the day.
I'm gay for guns
I'm just waiting for the Gawker crowd to make snide comments about him needing to compensate for something.
Wasn't he also the dude who came in with no LEO or military experience and did really well? I get so sick of Top Shot being loaded with LEO and military.
Especially since LEOs get trounced regularly in competitive practical shooting. The military guys do a bit.better but I have never shot with a LEO that I couldn't outshoot.
This is my experience, too. Cops and guns don't mix. Wouldn't trust one with a billy stick. Almost everyone at my range but me is ex-military, though, even the ones that hate the military. Make that especially the ones that hate the military.
LEOS can't shoot for shit. And most military guys don't shoot that well unless they are on a competitive team. They are too busy doing other things to practice that much.
Most of the best shots are civilians who have the time and the money to shoot a lot or members of competitive military teams who basically get paid to shoot.
They'll also have to go after these guys, although I'm sure the Gawker dicks will say they're not really gay, or something.
All joking aside, Justice Thomas has written about the protection the 2nd Amendment has historically offered African-Americans from prejudice-motivated attacks... I would think the LGBT (or whatever it is) community would be better armed, if they are as persecuted as they claim.
snide comments about him needing to compensate for something.
Well, he is Asian.
Where was Mrs. Claus?
Maybe if there's money to be made doing these ads, Reason TV ought to apply to do the ad aimed at libertarians! IRS dudes with guns, etc. etc.
Seriously, it takes someone who has practically never met a gay guy to think that Pyjamadouche is gay.
Effeminate isn't equivalent to gay.
I've known a couple of effeminate guys that I would have bet good money on that they were gay. Nope, or at least they were is deep, deep denial.
No it really isn't. And some people are just asexual and don't seem to be on either team.
I think 'man-child' is an even better descriptor than 'effeminate'. Effeminate guys have been part of society from the start. Someone had to have seen Euripides's work with the original cast, and I'm sure he was just a regular guy with a wife and several kids who just didn't see what was damn interesting about discus throwing. But this man-child phenomenon is an new thing.
Knowing what went on in the gymnasiums of Attic Greece, I'm not sure a disinterest in discus throwing counts as being "effeminate".
He. He. Not like I wasn't laying down the mine field in plain sight.
Well, I can tell you one ancient Greek knew of a "man-child". Here is good ol' John of Patmos:
Thus, I have proven that PJ Boy is the Antichrist and an Obamacare policy is the Mark of the Beast.
'man-child'
I would actually pay good money to hunt them.
I'm serious. They seem to be a recent phenomena, or at least the trotting herds of them are, and they need to be either toughened up or eliminated, before they cause too much damage to the manly fabric of life.
Count me in for the hunting party.
I could take my son being gay, but not some useless twerp, living an extended childhood on the spoils of others.
Hell, Jay and Silent Bob come out ahead of these man-twats.
Fuck yes. I couldn't care less if my son were gay. But if my son turned out to be some fucking hipster twerp thinking he could live in my dime while pursuing some useless fucking degree and or career, I would disown him.
I keep saying to The Boy, "Son, two words: engineering scholarship."
I have no idea if he'll do it, but he'd better produce something tangible, if it's on my dime.
I wouldn't care what he went into. But whatever it was it would have to be something that could get you a job. I mean hell if his dream in life was to become a high school English teacher, I would be fine with the English degree as long as it didn't cost too much money.
Shit. I just repeated part of what you said already.
***hangs head***
I need to make a note to myself when wrestling with the spell check on the word 'phenomena' not to settle on the wrong form of it. I'm just happy that it gets it in the ball park as farked as the feature tends to be in Firefox.
These fuckers have no shame.
Over a hundred comments and no one notices how homonormative this is? All of those guys are hairless and of a clear gender. Why is Obama othering the bear community and the sissgender and non gender normative?
If that was intentional, bravo!
It was. Honest.
Well, he's got one of them "covered": ObamaBear.gov.
From the video's sponsor's website:
If that is true, why?
And do they really mean "have access" or just "have". I'm sick of all this access shit. Everyone has access to healthcare, and unless you have some expensive chronic disease, pretty much everyone has access to health insurance. Using the word "access" in there at all is just a deliberate attempt to confuse the issue.
Well said.
That, I don't get, since most of the gay guys I have known are 2 income households with shitloads of disposable income and nobody to spend it on other than themselves.
I think the statistic is skewed. Most people who identify as gay or lesbian tend to be younger. And younger people tend to rationally forgo health insurance.
You know, only if the Center for American Progress didn't make it so damn hard to find the data from which they derived these statistical inferences.
I've briefly scanned 5 of their articles on the subject, and I even glanced at some of their pseudo-white papers, and while they make a lot of claims, they provided no way to follow up on them with the actual numbers.
They could be stating the God's-honest truth, but they give us no way to know.
Yes, most of the gays turn straight as soon as they hit 50.
No. "Identify" is the key word. Older people are more likely to be in the closet, thus skewing the demographic of self identified gays or lesbians.
And the situation is likely to be different in the future. But right now it sounds pretty accurate.
Employment, I assume. The underemployed member of a hetero couple has an easier time getting on their partner's health insurance. That is not necessarily guaranteed in the homosexual experience. But realize that 82% of 85-93% of adults is a much wider chasm than 77% of 7-15% of adults.
That's a good point. I hadn't thought about the marriage/civil union work benefits aspect of it.
That doesnt stop ACCESS to health insurance.
Well, then ease of access and affordability.
Maybe there should be an act that fixes that? It can also protect patients while it is at it.
Everybody in the country has "access" health insurance.
That doesn't mean they have access to health insurance paid for by somebody else, of course.
Since WE haven't yet been destroyed in a hail of fire and brimstone, I REALLY wonder what they were doing in Sodom and Gomorrah.
Raping angels. It's not real sodomy unless you do it to an angel. Because that's the only way you can do it to an angel.
I'm pretty sure if angels existed, and you * tried * to rape one, you'd be in for the worst asskicking of your life.
Or just a reeeeeally long unlucky streak.
Expanding the nanny state has never seemed so giddy and playful. Let it grow! Let it grow! Let it grow!
I was waiting for the ending "... and this is Saturday Night Live!", but that must have gotten cut out.
Seriously, this is expected to actually work?
Well hell, at least this ad has visual appeal, and I'd call it substantial. Just keep the sound down to avoid the irritating message.
It was produced by a private organization that thinks they know what would encourage gay men to purchase a maternity coverage.