The PlayStation 4 console sold more than a million units on its first day, according to Sony.
The new machine went on sale in the US and Canada on Friday, and is being released in Europe and Latin America on November 29.
Andrew House, head of Sony Computer Entertainment, called the response "phenomenal" and said sales were still going strong.
"We are extremely grateful for the passion of PlayStation fans and thank them for their continued support," he said.
Sony has said it expects to shift five million PS4 consoles by April.