Netflix in Talks to Be Available to Cable Subscribers

Probably more beneficial for cable providers than Netflix

Netflix is in talks to add its application to the set-top boxes of U.S. cable-television operators, letting customers search for web-based movies and television shows alongside traditional programs, according to three people familiar with the matter.

The largest subscription-streaming service has had discussions with providers including Comcast and Time Warner Cable, according to the people, who asked not to be named because the talks are private. Negotiations are furthest along with regional providers and smaller cable operators that use TiVo Inc. set-top boxes, one person said. The earliest announcements are weeks to months away, that person said.