Social Media

Instagram Launches Video Feature

Vine-killer?

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Look out Vine: Instagram isn't just about sharing arty photos anymore.

On Thursday, the company announced its 130 million monthly users will now be able to shoot and share 15-second videos, dressed up with one of 13 special filters.

The new video feature was made available to all iOS and Android Instagram users around the world Thursday as a free update to the existing Instagram app. The basic look of the app is the same, but a small movie icon has been added that takes you into video mode.