Sony to Sell Playstation 4 For $399, $100 Less Than XBox One

Coming by year's end

Sony's taken a bold move that's helped it with the gaming community by announcing that its PlayStation 4 will cost $399 at launch: $100 less than its main competitor, the Xbox One.

That was a bit of a surprise, as Sony doesn't exactly have a reputation for being easy on the wallet. But pricing decision and other parts of the company's big keynote demonstrates that Sony's doubling down on its core gaming audience with its PlayStation 4 launch, and sets the tone for this year's game industry show, the Electronic Entertainment Expo.