Social Media

Youtube Launches Subscription Trial Scheme

Some content creators will be able to charge $0.99 a month

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YouTube has launched a trial scheme for paid channels on its website.

Under the pilot programme, a small number of content makers will offer the channels for subscriptions starting at $0.99 (£0.64) a month.

Each channel will offer a free 14-day trial and many will have discounted annual rates.

Although the initial 53-channel line-up is fairly niche, one expert suggested the move might ultimately squeeze some smaller rivals out of the market.