Soda Ban

Large Soda Ban Could Lead to Even More Consumption

Psych study participants drawn to drink "bundle" offers, bypassing limits

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A new study may take the fizz out of New York City's bid to improve health by banning super-sized sugary drinks: It suggests restaurants could bypass the rules, and make more money to boot, by offering pairs of drinks that add up to forbidden sizes.

For now, the Big Apple's ban on drink sizes bigger than 16 ounces is moot—a judge's ruling put it on hold last month. But if it's upheld, the study findings point to a major loophole, said lead author Brent Wilson, a psychology graduate student at the University of California, San Diego. "The risk is that regulations intended to reduce consumption could unintentionally increase consumption," he said.

However, the research has limitations. The study didn't involve actual drinks or an actual restaurant, and it didn't tackle the logistical issue of whether customers are willing to carry two smaller cups or bottles to get the punch of one big drink. Also, it didn't consider whether restaurants would think of the "drink-bundling" idea, although they may do so now that the study has brought it up.

(Hat tip to Felix Finch)

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  1. Well obviously to correct this unintended consequence we need more regulation,and then we will need more regulation for those unintended consequences-see regulation works, total utopia is just one more regulation away, just beyond our grasp.

    This kinda reminds me how the introduction of harder football helmets actually created MORE head injuries than when they had their leather caps. It’s just too counter-intuitive for progtards to fully digest, they never understand that people REact to their policies.

  2. Amen, Gorilla tactics! Maybe “religious freedom” tactics could defeat the Government Almighty and the FDA! See http://www.churchofSQRLS.com … “Bureuacrats dream of systems so perfect, that no one will have to be good”. T.S. Elliot

  3. Nanny Bloomberg and Boy Wonder Cuomo (the junior) are loons.
    I’m going to laugh my butt off when all of the unintended consequences of their stupid laws come home to roost.

  4. It suggests restaurants could bypass the rules, and make more money to boot, by offering pairs of drinks that add up to forbidden sizes.

    Down here in Texas pretty much any drink served in a restaurant comes with free refills.

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