Obesity

Coca-Cola Launches Anti-Obesity TV Ad Campaign

Obesity "epidemic" fearmongering continues

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In response to increasing attacks against the beverage industry's responsibility in the obesity epidemic, Coca-Cola has developed a TV campaign that calls on consumers to follow a healthy diet and briefly acknowledges the company's part in the phenomenon.

The first two-minute ad, "Coming Together," which debuted Monday night across the US, weighs in on the public health debate that blames the rising obesity rates on the empty calories found in sugary, sweetened soft drinks and juices.