Business and Industry

Tennis Star Corners the Market on Donkey Cheese

It's called "pule," which doesn't make it sound remotely appetizing

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We know that "Novak Djokovic is buying the world's entire supply of donkey cheese" sounds like the kind of headline that would show up around April Fool's, but it's apparently legit. The world No. 1 is spending millions to purchase all of the rare cheese made from, uh, donkey milk.

The cheese, known as pule, is white, crumbly and made from donkey's milk. It runs over $500 per pound, in part because one pound of the cheese requires over three gallons of milk. It's produced in Djokovic's native Serbia, and he plans to use it in his soon-to-open chain of restaurants.  (Too much to hope that the restaurants are named "Donkey Cheese"?)

Pule recently received the distinction of the"world's most expensive cheese." Created at one farm in one town in Serbia, the cheese is derived from milk on one of Serbia's most well-known natural reserves. Djokovic purchased the farm's entire year's supply.

(Hat tip to Reason commenter Archduke Pantsfan)