Insurance Company Makes Ski Helmets Mandatory

Part of "Use Your Head" campaign

Essential Travel, which claims to be the first British firm to adopt such a policy, said customers who have an accident and are proven to have been skiing without head protection face having their policy invalidated.

The move is part of an ongoing safety campaign by the insurer, "Use Your Head", which was launched in 2010 following the death of Natasha Richardson a year earlier.