Election 2012

Average Presidential Vote Costs Major Candidates $22 in Online Spending

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If you're an average online American, you're worth about $22 to the U.S. presidential campaigns, at least in terms of ad cost per vote. That's according to a new vote calculator produced by online privacy startup Abine, which asks seven multiple choice questions to gauge what you cost per ad.

The Obama and Romney campaigns have spent about $5 billion on online advertising so far but people are no longer receptive to traditional text or banner ads, says Abine privacy attorney and privacy advocate Sarah Downey. "A recent Anneberg study said that people dislike the idea that they're being targeted with political ads," she said in a phone conversation today. "86 percent of them disliked it, so instead of just going through Facebook ads, they're also doing apps, and recruiting your friends to do the work for them."