Company Settles Suit Over Inescapable Online Tracking

KISSmetrics even tracked people who tried to block its cookies


KISSmetrics, a popular tool for websites to monitor who is using their site, has agreed to settle a lawsuit accusing the company of using shady techniques to recreate cookies after users deleted them and track users who blocked cookies.

The company was sued in August 2011, just after reported on research into the company's practices by UC Berkeley researchers including Ashkan Soltani. The suit, brought on behalf of John Kim and Dan Schutzman, accused the company of violating California and federal anti-hacking laws and misappropriating their personal information for profit.