Facebook

Facebook Testing "Want" Button

An opt-in marketing tool? Or will it result in Facebook telling you what all your friends want you to buy them?

|

Facebook on Monday confirmed what's been speculated for months—that the social networking giant is actively trying out additions to its arsenal of business-friendly interactive tools for users, including a so-called "Want" button.

The company is currently engaging in a "small test in which a few select businesses will be able to share information about their products through a feature called Collections," Facebook said in a statement emailed to PCMag. Retailers involved in the program are Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com, the company said.