Election 2012

Romney Plans Higher Profile To Rejuvenate Campaign

He might actually start talking about, you know, policy

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After taking a beating for comments he privately wishes he never made and from conservative critics he wishes he could muzzle, Mitt Romney and his campaign are settling on a rescue plan to show more of him — in ads, speeches and campaign appearances. A big focus, according to campaign officials, will be on Romney talking a lot more about how his ideas will help regular Americans who remain deeply suspicious of him.

The aim: Switch the emphasis from Washington policies to personal pocketbooks. Look for a heavy emphasis on jobs and specific ways to cut government spending.