Newspapers

Print Still Tops Web For UK Newspapers

Reports of the death of print have been greatly exaggerated?

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What does having a website do to your newspaper's readership? Either a little or a game-changing lot, depending on the title.

First-ever combined UK monthly print readership and online reach (as opposed to circulation) data from NRS and UKOM/Nielsen (called NRS/PADD) shows an average 20 percent uplift to total cross-platform audience when websites are factored in. But there is wide-ranging disparity between publishers.