During his final months, the late al-Qaida mastermind Osama bin Laden had many things on his mind. But no concern weighed more heavily than image control. Al-Qaida's brand in the global marketplace was slipping. Its offshoots and allies were making the organization he had worked so hard to build look bad. Bin Laden had good reason to worry, writes A. Barton Hinkle in a sendup of jihadi incompetence.