Welcome cable news viewers and other new visitors to Reason.com!
Starting with MSNBC and some broadcast channels in the Los Angeles area, Reason has begun airing commercials with the goal of bringing a new audience to Reason.com and Reason magazine (go here for info on how to subscribe to the award-winning print mag and receive our special 3D issue featuring complimentary glasses; reach-out-and-grab-you charts of debt, deficits, and despair; and no fewer than 14 ways to slash government spending now).
Reason magazine has been around since 1968, Reason.com since 1994, and Reason.tv since 2007. We're published by the nonprofit Reason Foundation, which also runs a policy think tank and is based in Los Angeles (though we have offices in Washington, D.C. and staffers scattered around the country in so many spider holes). As an unapologetically libertarian site, we champion "Free Minds and Free Markets."
We believe you should have the freedom and choice to think what you want, say what you want, live where you want, eat what you want, smoke what you want, and marry whom you want. We're for open borders in goods and people, less government in the bedroom and the boardroom, legalization of drugs and consenting acts between adults. We are fiercely independent and a refreshing alternative to the stale left-right, liberal-conservative bickering and battles. We champion a world in which individuals and the groups they form voluntarily are as free as possible to conduct "experiments in living" to the greatest degree possible.
For our first TV spot (click above), we chose a slimmed-down version of our popular and acclaimed 2009 video, "UPS vs. FEDEX (Ultimate Whiteboard Remix)", which was nominated for a digital National Magazine Award and explores the way in which federal labor classifications lead firms to jockey for political favors rather than customer satisfaction.
You've seen the minute-long version on the TV (it's above or watch it again here at our YouTube channel). Here's the whole megillah, which runs about two minutes, and contains more information on the decline of private-sector unions and the rise of individualized work:
Over the next few weeks, we'll be rolling out new commercials and posting them and their longer-form versions at Reason.com and at our dedicated video site, Reason.tv. You'll find iPod, HD, and other downloadable versions of our vids at Reason.tv, along with media appearances by Reason staffers, and links to supporting materials of all sorts. And subscribe to Reason.tv's YouTube channel to receive automatic notification when new material goes live.
Thanks for stopping by. As the Editor in Chief of Reason.tv and Reason.com, I can't guarantee you'll agree with our take all of the time. But I can promise you that between our wide-ranging videos, daily articles, and constantly updated staff blog, Hit & Run, you'll be informed, challenged, and (hopefully) engaged every step of the way.