Okay, so the word hasn't been banned. It's just been rendered useless.
Health and safety inspectors are to be given unprecedented access to family homes to ensure that parents are protecting their children from household accidents.
New guidance drawn up at the request of the Department of Health urges councils and other public sector bodies to "collect data" on properties where children are thought to be at "greatest risk of unintentional injury".
Council staff will then be tasked with overseeing the installation of safety devices in homes, including smoke alarms, stair gates, hot water temperature restrictors, oven guards and window and door locks…
Nice also recommends the creation of a new government database to allow GPs, midwives and other officials who visit homes to log health and safety concerns they spot.
The guidance aims to "encourage all practitioners who visit families and carers with children and young people aged under 15 to provide home safety advice and, where necessary, conduct a home risk assessment". It continues: "If possible, they should supply and install home safety equipment."
The proposals have been put out to consultation and, if approved, will be implemented next year.