First The Sugarcubes Break Up, Now This


After its economy and government collapsed, Iceland, the Albania of Scandinavia, is suffering a major currency crisis. As a result, the island nation's 300,000 citizens are no longer able to afford a delicious Big Mac—so McDonalds is skipping town. From the AP:

The Big Mac, a symbol of globalization, is pulling out of Iceland—a victim of this tiny island nation's overexposure to the world financial crisis.

All three of Iceland's McDonald's restaurants—all in the capital Reykjavik—will close next weekend because the collapse of the Icelandic krona has pushed up the cost of imported ingredients.

"The economic situation has just made it too expensive for us," Magnus Ogmundsson, managing director of Lyst Hr., McDonald's franchise holder in Iceland, said yesterday. McDonald's requires the franchisee to import all the goods required for its restaurants—from Germany—and costs have doubled over the last year.

A Big Mac in Reykjavik retails for 650 krona ($5.29). But the 20 percent increase needed to make a decent profit would have pushed that to 780 krona ($6.36), he said. That would have made the Icelandic version of the burger the most expensive in the world.

Reykjavik bonus: The original, Icelandic version of the Sugarcubes classic "Birthday":


NEXT: Financial Market Reform

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  1. McDonald’s requires the franchisee to import all the goods required for its restaurants – from Germany

    That’s pure stupidity on McDonald’s part. They’re giving up all the revenues from these restaurants just so they can prop up their ingredient making business.

    1. I’m sorry, but the McBasalt just didn’t sell as well as we had hoped.

    2. Only stupid if the ‘rants are corporate owned. If they’re franchises, not so stupid.

  2. The franchisee always gets the shaft. My understanding is, half the time, McDonalds buys the land and makes the franchisee rent it from them.

    1. If that’s such a bad deal for the franchisee’s, why are there so many of them? Not like anyone is forced to be a McDonald’s franchisee.

  3. The franchisee always gets the shaft. My understanding is, half the time, McDonalds buys the land and makes the franchisee rent it from them.

  4. Frickin’ double post.

    Frickin’ double post.

  5. A Big Mac in Reykjavik retails for 650 krona ($5.29). But the 20 percent increase needed to make a decent profit would have pushed that to 780 krona ($6.36)

    Whiny little frozen bitches. I pay more than that for a Big Mac at the Air & Space museum.

  6. Hyperinflation is clearly yet another area where the American government is bound and determined to follow the lead of those sophisticated, civilized Scandinavians.

    1. HyperBigMacflation.


      1. Chicken, then egg, JW.

        1. McChicken, then Egg McMuffin.

          OK, gettin’ hungry now.

          1. I’m addicted to the Egg McMuffin. I make ’em at home, order them at work, even buy them at McDonald’s. Don’t have to have the Canadian bacon (what is that, moose?), but the egg, cheese, and English muffin are mandatory.

            The best one I ever had was at my dad’s. He’s got a serious baking hobby going on (for the last 30 years) and makes awesome whole-wheat English muffins.

    2. Iceland is hardly representative of Scandinavia.

  7. I don’t care what they say, I won’t stay in a world without McDonalds.

  8. I’d just like to say that Morgan Spurlock is a douchebag.

  9. Now is the time for Taco Bell to completely dominate McDonald’s market share in Iceland! They eat Mexican food in Iceland, right?

    1. Taco Bell is not Mexican food. Rephrase.

    2. Yeah. Puffin tacos.

      1. Isn’t that a lesbo porn movie?

        1. (NTTAWWT)

  10. Yet I know McDonald’s in India have custom menus; an Indian franchisee certainly is not expected to import beef. I’m surprised they didn’t do something similar for Iceland, even if that means selling lamb burgers because I understand Iceland kind of sucks for raising cattle.

    1. Fuck yeah!

      1. Cow, damn it!

    2. Why not invert the menu? The Big Mac, Quarter Pounder, McRib, etc. with fish instead of beef, and the Fillet O’ Beef as a specialty sandwich.

      1. Konunglegur me? ostur, mutha fucker! They don’t know what a quarter pound is over there.

        1. They also don’t have sexual relations with their mothers.

          1. But they do smother their french fries in mayo-naise.

            Do they dig on the swine?

            1. Everyone loves swine except for Jews, Muslims, and some fringe religious groups. ‘Cause it’s the other, better white meat.

              1. “Hey, sewer rat may taste like pumpkin pie, but I’d never know ’cause I wouldn’t eat the filthy motherfucker. Pigs sleep and root in shit. That’s a filthy animal. I ain’t eat nothin’ that ain’t got sense enough to disregard its own feces.”

                1. Pigs are much cleaner than Fan of Sewer Rat suggests.

                    1. Yes, yes, yes, it’s a quote.

                    2. It’s not all your fault, Konunglegur me? ostur is “royal with cheese” in Icelandic, at least according to an English to Icelandic transaltor I found online.

                      Yeah, I know, a bit subtle. Where’s VM when you need him?

    3. Not all food outside India is beef, Jennifer. The food might still be imported.

      1. It isn’t, AFAIK. There were riots some years ago when people suspected that McDonalds used lard in their food preparation, so McDonalds decided to source their food in a non-lard-using country, ie India. They go huge lengths to appease religious nuts. For example, Indian McDonalds have two kitchens and two sets of kitchen staff – one for pure vegetarian customers and one for meat-eaters

    4. I think they should try selling bacon cheeseburgers and offend Hindus, Muslims, Jews and Jainists simultaneously.

  11. God Damn You Global Warming!

    Oh, wait.

  12. What’s to stop me from buying a bunch of McDonald’s meals, flying them to Iceland, and selling them as McLibertate’s?

    1. slim margins?

      1. See below, Frithrika, see below.

  13. Actually, I take back the McLibertate’s, because I know what would stop me. I’ll just resell the McDonald’s food second hand.

  14. Jennifer, the reason is that the McDonald’s in Iceland were Illuminati fronts staffed by underpants gnomes to begin the financial meltdown cycle so that it would extend to the US and Illuminati Grand Wizard Geithner could feed billions to his Mason bretheren all under the direct orders of the ZOG who get their instructions from Cthulu who in turn is merely a puppet of Cobra Commander. Now that they’ve succeeded, the locations are no longer needed.

    It’s all pretty clear if you read LoneRetardo’s blog, though I think I forgot where Vincente Fox fits in.

    1. I think I forgot where Vincente Fox fits in.

      The underpants gnomes were IllegalMexicanGnomes, supplied by Fox, who provided the Icelandic McDonalds with a MassiveSubsidy, which is why their economy collapsed.

      1. Ignorance. Sigh.

        Where does Vicente Fox fit in? Let me spell it out for you. What beverage company does McDonald’s use? That’s right, Coca-Cola. What company was Fox president of? That’s right, Coca-Cola Mexico. The official story is that he left Coke, later entered Mexican politics, and eventually became President. That’s all correct except for the part where he left Coke. You never leave Coke. Understand that truth, and everything will become clear.

  15. Fjalar Stef?nsson: Hello, Mr. Libertate? Can you overnight me a Big Mac with a large order of fries?

    Mr. Libertate (not actually Mr. Libertate but an Indian analogue): You offend my sensibilities, but yes, I am willingly excited by your order and am eagerly prepared to fulfill it. [pause] That will be $5.95, plus $50 shipping and handling. U.S. dollars only, please.

    1. U.S. dollars only, please.

      Speaking of inflated currency.

      1. Beats the friggin’ kr?na!

    2. After all, the food nannies have insisted that fast food is irresistibly addictive, so surely McDonald’s-deprived Icelanders will pay a hefty premium for their fix. I mean, their order.

  16. So sad. The McLutefisk would have saved them. Who doesn’t want cod that’s been allowed to rot in lye?

    It couldn’t save the Sugarcubes, though. Or Bj?rk, either. She has to be the lamest musical performer with an umlaut in her name.

  17. Her umlaut should be taken from her. By force, if need be.

    How about the McBlubber? Like the McRib, but more blubbery, if that’s possible.

  18. Wait a second. I know the answer. Scotland isn’t that far from Iceland. Why not the McHaggis?

  19. Some questions answer themselves, Pro L.

  20. Unfavorable exchange rate with the UK? A haggis shortage? EU laws against the inclusion of classic European cuisine on McDonald’s menus? What could it possibly be?

  21. Her umlaut should be taken from her. By force, if need be.

    I wholeheartedly agree. And it should be retroactively given to stoner-rock band Kyuss.

  22. Yeah. That name is naked without an umlaut.

  23. In case you haven’t heard, The Economist has kept up a Big Mac index for over 10 years now.

  24. If you were going to eat local in Iceland, what would you eat? Serious question.

    1. Hmph, been doing some reading.

      A lot of turnips, carrots and potatoes. Maybe some cauliflower.

      You can grow some tomatoes in a greenhouse if you have some hot lava underneath you. Happy happy joy joy.

  25. Yo, fuck Bjork.

  26. Bj?rk, sorry.

  27. No Solanum, you were right the first time.

    (Warning! Blog pimping alert!)

    1. Scandinavians* should be legally restricted to only producing, and listening to, metal music. Anything else leads to abomination.

      (* including Icelanders, Finns and Faroese)

  28. The Faroe Islands – where Scots, Norwegians, Danes, and Icelanders decided to create insane hybrids content to live on rocky, cold dots in the middle of the North Atlantic.

  29. Paul -sheep head. A traditional thing in Norway, also.

  30. It took about 6 hours after the news came out for me to hear some idiot excitedly bragging that there was finally a Mcdonald’s-less European country.
    Just sayin’.

  31. That song ‘Birthday’ is really fucked up, the old guy is molesting the little girl

  32. McDonald’s could probably have survived in Iceland if it switched to more affordable local ingredients like whale meat.

  33. Do not bash ‘Birthday’ by the Sugarcubes!! That was my first exposure to Icelandic music, which I now love, so it’s got a place in my dark little heart.

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