Attn, D.C. Reasonoids: Jesse Walker Speaks to the Establishment About Internet Radio

Later this week Managing Editor Jesse Walker will appear at a panel about podcasting at Publishing For Impact 2007, a conference sponsored by the World Bank. Details:

This Publication Has a Volume Control: What to Expect When Print Moves to Podcast

Moderator: Christopher Keannelly, Director, Author & Creator Relations, Copyright Clearance Center; former journalist and host of Beyond the Book, a conference and podcast series produced by the non-profit Copyright Clearance Center

Reid Conrad, Co-founder of Near-Time, an online collaboration software developer

Curtis Franklin, Author of The Absolute Beginner's Guide to Podcasting

Jennifer Harris, Strategic Director for the Washington, DC-based Center for Digital Democracy

Jesse Walker, Managing Editor of Reason, the libertarian monthly, and the author of Rebels on the Air: An Alternative History of Radio in America

Once upon a time, publishing was the business of printing ink on paper. Then, a decade ago, the Internet introduced the world to the power of pixels. In 2007, podcasting allows publishers and authors to speak new volumes to their readers.

A word coined from merging "broadcasting" with "iPods" (the now ubiquitous portable devices for downloading audio files, including music as well as the spoken word), podcasting is poised to move publishing toward a comprehensive strategy that captures print, online and the human voice -- all in a unified, reinforcing message. "This Publication Has A Volume Control" will show you how. When forging community and sharing information are highly valued principles, the publishing professional must turn to new media capabilities that amplify their message; invite audience participation; and enrich the business strategy. Podcasting increases understanding and distribution of published works, and significantly supplements existing content.

To attend the panel, you need to register for the entire conference, a steep $750. Alternately, you could wait until the panel is podcast on the Beyond the Book site for free.

Location: The Westin Grand, 2350 M Street N.W., Washington, D.C. 20037.

Date and Time: Wednesday, June 6, 2007, 11:30 a.m. to 12:30 p.m.