Whole Foods Doesn't Suck
The compassionately capitalist supermarket, as outlined by Whole Foods CEO John Mackey here, now plans to use wind power to supply all electricity for its stores. The company will purchase 458,000 megawatt-hours of wind energy credits this year, which is much better than slapping windmills in the parking lots.
The move basically makes unavoidable utility costs part of Whole Foods green-is-good marketing campaign and the company is convinced that will pay off with customers. Could be.