Hit & Run

Beer Nazis

|

Some cheer it as a needed "food purity law" of venerable lineage that helps preserve the stellar reputation of German beer. But a German brewer is trying to rebel against the fabled "reinheitsgebot" in the name of creativity and dynamic choice, by marketing a German beer made of something other than just barley, hops, and water--in his case, sugar syrup. (He was on the right side of the law as long as he called it a "specialty made with added sugar syrup," and not an actual beer.)

The BBC has the full story of a brewer who dares defy the German "beerocracy" in the hopes "that relaxing the Reinheitsgebot would allow Germany to produce innovative brews which might help reverse a long-term decline in beer sales."