Veggie Tales


Virginia Postrel digs up a Washington Post piece that explains the recent rise of what was once an oxymoron: tasty supermarket tomatoes. The article has, in her words, "all the elements of a contemporary business yarn—globalization, intellectual property disputes, secretive business deals." It's such a good read, in fact, that I couldn't imagine why I didn't hear about it when it was originally published … until I noticed that it came out on September 12, 2001.

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  1. We certainly are scrounging around for topics.

    By the way, “digging up” would be more applicable to potatoes, not tomatoes.

  2. ‘Digging up’ definitely applies to the Washington Post. You could also use ‘lifting up,’ as in ‘lifting up from the bottom of the bird cage.’

  3. I am interested in the topic of produce.

    I have noticed that when a product (like the grape tomato) is new it is quite appealing to the customer. Once it has a niche, other factors like shelf life and shock resistance become more important, and quality falls. Does anyone remember when Gala apples were new (and good)?

    Regular tomatoes have been around a while. I guess that’s why, when everyone wants tomatoes that are juicy and delicious, 97% of the time all I can find are those crunchy, flavorless, grayish pink blobs. Obviously what consumers want is not the same as what grocers want. How do we get them to pander to us?

  4. Bitch, whine and moan. Always works. Ask any bitch.

  5. Buy stewed tomatoes in cans, sliced or not,
    shelf life is greater, tomatoes are soft, tasty,
    and CHEAP!

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