Culture Notes

AdAge reports:

Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single version of a Spanish-language ad for all markets.

In Coke's commercial, Salma Hayek "sneaks into the kitchen of a chic restaurant and devours a big taco with a Coke while chatting in Spanish to the waiters. Mexican-food craving satisfied, she slips back into the dining room and resumes a dinner meeting with Anglos, waving away her nouvelle-cuisine meal with the demure excuse that she is watching her figure."