Writing in the Washington Post, Joel Kotkin hails the resurgent fortunes of the second-tier city:
What used to take place almost entirely in New York, Los Angeles, Chicago or San Francisco—whether in high finance, advertising or marketing—is now happening more and more in unlikely locales such as Omaha, Des Moines, Fargo, N.D., and Columbus, Ohio….
For many cities in the South and Midwest, spreading the wealth could signal the dawn of an era of renewed urban development, a new cosmopolitanism and growing cultural, technological and economic influence. For the long-dominant coastal cities, it offers an opportunity to rethink their priorities and where they want to go. For the country as a whole, it means a more vibrant, heterogeneous landscape, more living choices, a livelier cultural and social panorama—let's face it, a nation that's more vital and more fun.